WEBVTT 1 00:00:00.574 --> 00:00:03.324 (music) 2 00:00:04.810 --> 00:00:06.960 line:15% Hi, I am Tony Pelosi, a product director 3 00:00:06.960 --> 00:00:10.090 line:15% at BCG Digital Ventures and I am the project leader 4 00:00:10.090 --> 00:00:12.190 line:15% for the DuoSkin installation. 5 00:00:12.190 --> 00:00:14.080 The DuoSkin installation showcases 6 00:00:14.080 --> 00:00:15.850 temporary tattoo technology developed 7 00:00:15.850 --> 00:00:18.020 at the MIT Media Lab as sensory input 8 00:00:18.020 --> 00:00:19.570 into a computing device. 9 00:00:19.570 --> 00:00:21.780 We are using the tattoos as buttons to operate 10 00:00:21.780 --> 00:00:24.260 a nostalgic video game running on the tablet. 11 00:00:24.260 --> 00:00:26.840 BCG is a member company of the MIT Media Lab. 12 00:00:26.840 --> 00:00:28.970 We work with them and other member companies 13 00:00:28.970 --> 00:00:31.070 to commercialize innovative technologies 14 00:00:31.070 --> 00:00:32.430 developed at the lab. 15 00:00:32.430 --> 00:00:34.110 The installation has three components; 16 00:00:34.110 --> 00:00:37.650 the tattoos, which uses a multi-step fabrication process 17 00:00:37.650 --> 00:00:39.950 including gold-leaf and silicon-based 18 00:00:39.950 --> 00:00:41.463 temporary tattoo paper, 19 00:00:42.330 --> 00:00:44.670 an Arduino controller connected to the tattoos 20 00:00:44.670 --> 00:00:47.790 using thin copper tape and a tablet which receives 21 00:00:47.790 --> 00:00:50.150 the instructions to operate the video game. 22 00:00:50.150 --> 00:00:52.760 DuoSkin can also be embedded with NFC chips 23 00:00:52.760 --> 00:00:55.270 for use as wearable identification tags 24 00:00:55.270 --> 00:00:57.710 or thermo-chromatics to reflect mood. 25 00:00:57.710 --> 00:01:00.610 There's a wide range of possibilities to use the technology 26 00:01:00.610 --> 00:01:03.410 as a form of expression to evoke emotion. 27 00:01:03.410 --> 00:01:05.600 DV designers have a penchant for marrying 28 00:01:05.600 --> 00:01:07.470 the physical and digital worlds. 29 00:01:07.470 --> 00:01:09.750 And this installation serves as an example 30 00:01:09.750 --> 00:01:11.430 of how these two worlds can come together 31 00:01:11.430 --> 00:01:13.300 in an elegant way. 32 00:01:13.300 --> 00:01:15.560 When you use creative purposeful design 33 00:01:15.560 --> 00:01:16.910 to solve customer needs, 34 00:01:16.910 --> 00:01:19.430 and intersect it with a corporate advantage business model, 35 00:01:19.430 --> 00:01:21.670 you have a recipe for success. 36 00:01:21.670 --> 00:01:23.900 We hope this installation serves as inspiration 37 00:01:23.900 --> 00:01:25.560 for our colleagues and clients. 38 00:01:25.560 --> 00:01:28.310 line:15% (music)