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The three I,

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it's almost impossible to say

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which value is more important than the other.

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Obviously, Impact is very, very crucial to us.

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That's the life we lead each day, each month, each year,

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as we think about client service,

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Integrity is absolute table stakes.

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You can't even think of doing something

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that possibly in any perception violates

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anything that would be considered ingenious.

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But the one value that I want to double click on

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and that's closest to my heart

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is Innovation.

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As a technologist all my life,

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I have been mistaken in believing,

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and I think many of my colleagues

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believe that innovation is only

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about what Google or Facebook or Metaverse does

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or what an Uber does

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or what some of the growth tech companies do.

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And it is this big, brilliant idea that comes up

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and then there's white smoke that comes out of the chimney

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and you go and you completely disrupt the world.

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Yes, that's great.

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But that's not what innovation is only.

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As soon as we push the boundaries of the day to day

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deliverables and milestones that we are trying to achieve,

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we are actually innovating.

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BCG’s 25 years in India starts distinguishing between a job

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which pays money, and a career

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which redefines experiences.

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An organization, or a company that exists

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versus an institution that defines a legacy.

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Or if I was to take a cricketing analogy

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and Sunil Gavaskar says this quite often

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A form that is temporary,

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but BCG is in a class that's permanent.