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The value that I cherish the most

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about BCG is definitely integrity.

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When I think about integrity,

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the incident that comes to my mind

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is from almost 12-13 years ago

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when I was a consultant in BCG.

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We were evaluating a new business opportunity

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for the client

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giving a go ahead to the opportunity

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meant a much longer stint for BCG

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implementing the opportunity at the client.

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However,

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at no point of time

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in our internal or our client discussions

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while we were evaluating the opportunity

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did we let the selfish interest of BCG

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rule over what is right for the client.

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Subtle though this incident was,

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it is something 

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that had a deep impact on me as a consultant 

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and is something I remember to this day.

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My message as BCG completes 25 years

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is that I'm immensely proud

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of what we have achieved

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and where we are

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and to all BCGers out there,

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clichéd as it may sound,

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I'd like to say cherish the journey.

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It's definitely a marathon not a sprint.