-: Imagine your role becoming more strategic and impactful.
Imagine becoming more productive overnight.
AI makes these changes real.
BCG's Deploy Play boosts your employees' performance.
It boosts their quality and creativity,
and brings 10 to 15% efficiency gains and more.
We're at a tipping point with GenAI,
and companies that are engaging
with the technology are finding outsized value.
Deploy GenAI responsibly
and you'll unlock next-level strategy across your teams.
AI is already bringing welcome changes
to the day-to-day work experience.
For example, employees can use GenAI assistance
to create emails and presentations much more quickly.
Software developers can write code faster,
and marketers can write copy faster.
But the Deploy Play isn't just about efficiency.
It's about democratizing access
and building your team's trust in GenAI
and making your strategic work stronger in the process.
Our research shows that 60% of companies
are already starting to experiment with GenAI tools.
However, only a fraction
of these companies are reaching their full potential.
Leaders should embrace GenAI with responsible deployment
that goes beyond just plug and play.
Empower your teams to explore the technology,
and get them excited about how it can help them succeed.
How can companies put the Deploy Play in motion?
First, educate and explore.
Get leaders on board.
Set a clear North Star for change,
and get started by choosing the right pilots and tools.
Next, experiment and activate.
Building competitive advantage
means continuously learning and adapting.
Launch a series of pilots and be ready to scale
once a pilot's value is proven.
Finally, scale and amplify.
Move from promising pilots to impact at scale.
Focus on upskilling your teams,
and prioritize change management
to deploy GenAI responsibly.
Deploy is one of three plays
in our broader approach to AI and GenAI.
Together, the three plays ensure
the end-to-end transformation of a company.