WEBVTT 1 00:00:00.810 --> 00:00:04.920 Imagine your role becoming more strategic and impactful. 2 00:00:04.920 --> 00:00:08.130 Imagine becoming more productive overnight. 3 00:00:08.130 --> 00:00:10.923 AI makes these changes real. 4 00:00:22.690 --> 00:00:26.130 BCG's Deploy Play boosts your employees' performance. 5 00:00:26.130 --> 00:00:29.370 It boosts their quality and creativity, 6 00:00:29.370 --> 00:00:34.020 and brings 10 to 15% efficiency gains and more. 7 00:00:34.020 --> 00:00:36.420 We're at a tipping point with GenAI, 8 00:00:36.420 --> 00:00:38.040 and companies that are engaging 9 00:00:38.040 --> 00:00:41.580 with the technology are finding outsized value. 10 00:00:41.580 --> 00:00:43.980 Deploy GenAI responsibly 11 00:00:43.980 --> 00:00:47.250 and you'll unlock next-level strategy across your teams. 12 00:00:47.250 --> 00:00:50.130 AI is already bringing welcome changes 13 00:00:50.130 --> 00:00:52.590 to the day-to-day work experience. 14 00:00:52.590 --> 00:00:56.340 For example, employees can use GenAI assistance 15 00:00:56.340 --> 00:01:00.690 to create emails and presentations much more quickly. 16 00:01:00.690 --> 00:01:04.140 Software developers can write code faster, 17 00:01:04.140 --> 00:01:06.663 and marketers can write copy faster. 18 00:01:07.620 --> 00:01:11.310 But the Deploy Play isn't just about efficiency. 19 00:01:11.310 --> 00:01:13.860 It's about democratizing access 20 00:01:13.860 --> 00:01:17.040 and building your team's trust in GenAI 21 00:01:17.040 --> 00:01:20.703 and making your strategic work stronger in the process. 22 00:01:21.540 --> 00:01:24.540 Our research shows that 60% of companies 23 00:01:24.540 --> 00:01:28.140 are already starting to experiment with GenAI tools. 24 00:01:28.140 --> 00:01:30.480 However, only a fraction 25 00:01:30.480 --> 00:01:33.183 of these companies are reaching their full potential. 26 00:01:34.800 --> 00:01:38.220 Leaders should embrace GenAI with responsible deployment 27 00:01:38.220 --> 00:01:40.980 that goes beyond just plug and play. 28 00:01:40.980 --> 00:01:44.100 Empower your teams to explore the technology, 29 00:01:44.100 --> 00:01:47.820 and get them excited about how it can help them succeed. 30 00:01:47.820 --> 00:01:50.910 How can companies put the Deploy Play in motion? 31 00:01:50.910 --> 00:01:54.780 First, educate and explore. 32 00:01:54.780 --> 00:01:56.220 Get leaders on board. 33 00:01:56.220 --> 00:01:58.740 Set a clear North Star for change, 34 00:01:58.740 --> 00:02:02.820 and get started by choosing the right pilots and tools. 35 00:02:02.820 --> 00:02:07.200 Next, experiment and activate. 36 00:02:07.200 --> 00:02:08.820 Building competitive advantage 37 00:02:08.820 --> 00:02:13.080 means continuously learning and adapting. 38 00:02:13.080 --> 00:02:15.930 Launch a series of pilots and be ready to scale 39 00:02:15.930 --> 00:02:18.183 once a pilot's value is proven. 40 00:02:19.110 --> 00:02:22.200 Finally, scale and amplify. 41 00:02:22.200 --> 00:02:26.160 Move from promising pilots to impact at scale. 42 00:02:26.160 --> 00:02:28.740 Focus on upskilling your teams, 43 00:02:28.740 --> 00:02:30.840 and prioritize change management 44 00:02:30.840 --> 00:02:33.660 to deploy GenAI responsibly. 45 00:02:33.660 --> 00:02:35.730 Deploy is one of three plays 46 00:02:35.730 --> 00:02:38.640 in our broader approach to AI and GenAI. 47 00:02:38.640 --> 00:02:40.890 Together, the three plays ensure 48 00:02:40.890 --> 00:02:44.473 the end-to-end transformation of a company.