WEBVTT 1 00:00:00.600 --> 00:00:01.800 Imagine using AI 2 00:00:01.800 --> 00:00:04.109 to create brand new products and businesses. 3 00:00:04.109 --> 00:00:07.710 Imagine innovating faster than you ever have before. 4 00:00:07.710 --> 00:00:10.290 At its heart, the Invent play is a chance 5 00:00:10.290 --> 00:00:12.330 to discover growth opportunities 6 00:00:12.330 --> 00:00:14.310 you may not have found otherwise, 7 00:00:14.310 --> 00:00:16.530 but it's also about something bigger. 8 00:00:16.530 --> 00:00:17.760 This is the opportunity 9 00:00:17.760 --> 00:00:20.869 to define a new future for your industry. 10 00:00:20.869 --> 00:00:23.286 (electronic music) 11 00:00:29.999 --> 00:00:34.050 BCG helped a leading company invent a radical new offering: 12 00:00:34.050 --> 00:00:37.260 a GenAI beauty advisor. Customers can use it 13 00:00:37.260 --> 00:00:39.990 to find the right product for their individual style. 14 00:00:39.990 --> 00:00:43.740 This product allowed what's a traditionally B2B company 15 00:00:43.740 --> 00:00:46.500 to engage directly with their customers. 16 00:00:46.500 --> 00:00:48.780 This gives them a voice in the B2C market-- 17 00:00:48.780 --> 00:00:50.108 all from the Invent play. 18 00:00:50.108 --> 00:00:54.030 We also helped a global airline simplify their operations 19 00:00:54.030 --> 00:00:56.370 and planning cycle by developing a suite 20 00:00:56.370 --> 00:00:59.790 of more than 80 AI tools to drive efficiency. 21 00:00:59.790 --> 00:01:01.080 And we didn't stop there. 22 00:01:01.080 --> 00:01:02.338 We then worked with that airline 23 00:01:02.338 --> 00:01:05.850 to start a new business line, selling that software 24 00:01:05.850 --> 00:01:07.320 to industry peers. 25 00:01:07.320 --> 00:01:09.698 And now the airline has a brand new revenue stream 26 00:01:09.698 --> 00:01:11.760 all from the Invent play. 27 00:01:11.760 --> 00:01:13.738 To stay competitive, you'll need to move fast. 28 00:01:13.738 --> 00:01:18.300 Eighty-five percent of executives say they will grow their spending on AI 29 00:01:18.300 --> 00:01:20.570 and GenAI this year alone. 30 00:01:20.570 --> 00:01:23.669 How can companies put the Invent play in motion? 31 00:01:23.669 --> 00:01:28.230 First, you have to go for big ideas and big goals. 32 00:01:28.230 --> 00:01:29.490 You're not trying for cost savings 33 00:01:29.490 --> 00:01:31.980 or productivity boosts here. 34 00:01:31.980 --> 00:01:34.130 Think about creating bold business models 35 00:01:34.130 --> 00:01:36.300 and scaling them quickly. 36 00:01:36.300 --> 00:01:40.018 Next, aim to exceed your customers' expectations. 37 00:01:40.018 --> 00:01:42.630 Customers, they're already used 38 00:01:42.630 --> 00:01:44.460 to getting the services they want. 39 00:01:44.460 --> 00:01:45.376 AI helps you respond 40 00:01:45.376 --> 00:01:48.080 to this audience in even more compelling 41 00:01:48.080 --> 00:01:50.100 and unexpected ways, 42 00:01:50.100 --> 00:01:52.230 and to do so in real time. 43 00:01:52.230 --> 00:01:54.495 Be sure to lean into your core strengths. 44 00:01:54.495 --> 00:01:57.274 Make new offerings stand out by connecting AI 45 00:01:57.274 --> 00:02:00.204 to your strongest, most strategic assets. 46 00:02:00.204 --> 00:02:02.844 The one-of-a-kind blend of proprietary data, talent, 47 00:02:02.844 --> 00:02:06.660 your company's institutional knowledge, or more. 48 00:02:06.660 --> 00:02:09.420 Invent is one of three plays in our broader approach 49 00:02:09.420 --> 00:02:10.920 to AI and GenAI. 50 00:02:10.920 --> 00:02:13.943 And together, they ensure the end-to-end transformation 51 00:02:13.943 --> 00:02:17.123 of a company. (electronic music)