-: Imagine using AI
to create brand new products and businesses.
Imagine innovating faster than you ever have before.
At its heart, the Invent play is a chance
to discover growth opportunities
you may not have found otherwise,
but it's also about something bigger.
This is the opportunity
to define a new future for your industry.
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BCG helped a leading company invent a radical new offering:
a GenAI beauty advisor. Customers can use it
to find the right product for their individual style.
This product allowed what's a traditionally B2B company
to engage directly with their customers.
This gives them a voice in the B2C market--
all from the Invent play.
We also helped a global airline simplify their operations
and planning cycle by developing a suite
of more than 80 AI tools to drive efficiency.
And we didn't stop there.
We then worked with that airline
to start a new business line, selling that software
to industry peers.
And now the airline has a brand new revenue stream
all from the Invent play.
To stay competitive, you'll need to move fast.
Eighty-five percent of executives say they will grow their spending on AI
and GenAI this year alone.
How can companies put the Invent play in motion?
First, you have to go for big ideas and big goals.
You're not trying for cost savings
or productivity boosts here.
Think about creating bold business models
and scaling them quickly.
Next, aim to exceed your customers' expectations.
Customers, they're already used
to getting the services they want.
AI helps you respond
to this audience in even more compelling
and unexpected ways,
and to do so in real time.
Be sure to lean into your core strengths.
Make new offerings stand out by connecting AI
to your strongest, most strategic assets.
The one-of-a-kind blend of proprietary data, talent,
your company's institutional knowledge, or more.
Invent is one of three plays in our broader approach
to AI and GenAI.
And together, they ensure the end-to-end transformation
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