-: Imagine transforming functions across your company,
from HR to customer service, marketing, and engineering.
Imagine radically changing how work gets done.
BCG's reshape play brings end-to-end transformation
within reach.
But if you think too small, you'll come up short.
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When you reshape with AI, you'll reshape an entire function.
You'll create higher ROI
and find up to 50% more end-to-end efficiency.
To reshape, you'll have to reimagine entire workflows,
build new partnerships to access the latest tech,
modernize your tech and data platform, and rethink the roles
and skills that set up your employees for success.
Transform a function and the changes can be big.
For example, reshaping marketing means
that you'll improve the way you create content
from start to finish.
You can use GenAI to generate first drafts of text,
images, and video.
You can translate content into dozens of languages
and you can expedite the editing, review,
and approval processes.
The potential impact is huge.
Creating a new campaign at minimal cost,
shrinking the time it takes to create content
from months to days, and allowing you
to hyperpersonalize the experience for each individual.
This isn't about tackling a single use case.
This is about driving a much broader change.
How can companies put the reshape play into motion?
First, prepare to reshape a function.
Choose which part of the company is right
for transformation.
Align leadership within the function on the need for change,
and link the transformation to business outcomes
like increased sales conversion.
Next, redesign the work and pilot new solutions.
Build AI and GenAI solutions to support new processes,
launch pilots, and weave them into a new operating model.
Finally, scale across the function.
Roll out your tools, infrastructure,
and new ways of working for every team.
Make sure your employees are using AI responsibly,
at the right time for the right tasks.
Just like deploy, the reshape play is a people play.
You need to drive behavioral change,
not just by reskilling your employees,
but by helping them see
that GenAI is vital to their success.
Reshape is one of the three plays in our broader approach
to AI and GenAI.
Together they ensure the end-to-end transformation
of the enterprise.
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