WEBVTT 1 00:00:00.297 --> 00:00:03.600 Imagine transforming functions across your company, 2 00:00:03.600 --> 00:00:07.440 from HR to customer service, marketing, and engineering. 3 00:00:07.440 --> 00:00:10.621 Imagine radically changing how work gets done. 4 00:00:10.621 --> 00:00:14.400 BCG's reshape play brings end-to-end transformation 5 00:00:14.400 --> 00:00:15.690 within reach. 6 00:00:15.690 --> 00:00:18.419 But if you think too small, you'll come up short. 7 00:00:18.419 --> 00:00:21.002 (bright music) 8 00:00:29.400 --> 00:00:33.330 When you reshape with AI, you'll reshape an entire function. 9 00:00:33.330 --> 00:00:35.310 You'll create higher ROI 10 00:00:35.310 --> 00:00:39.150 and find up to 50% more end-to-end efficiency. 11 00:00:39.150 --> 00:00:42.024 To reshape, you'll have to reimagine entire workflows, 12 00:00:42.024 --> 00:00:45.480 build new partnerships to access the latest tech, 13 00:00:45.480 --> 00:00:49.500 modernize your tech and data platform, and rethink the roles 14 00:00:49.500 --> 00:00:52.950 and skills that set up your employees for success. 15 00:00:52.950 --> 00:00:56.370 Transform a function and the changes can be big. 16 00:00:56.370 --> 00:00:58.860 For example, reshaping marketing means 17 00:00:58.860 --> 00:01:01.230 that you'll improve the way you create content 18 00:01:01.230 --> 00:01:03.101 from start to finish. 19 00:01:03.101 --> 00:01:06.510 You can use GenAI to generate first drafts of text, 20 00:01:06.510 --> 00:01:08.040 images, and video. 21 00:01:08.040 --> 00:01:11.119 You can translate content into dozens of languages 22 00:01:11.119 --> 00:01:14.430 and you can expedite the editing, review, 23 00:01:14.430 --> 00:01:16.500 and approval processes. 24 00:01:16.500 --> 00:01:18.720 The potential impact is huge. 25 00:01:18.720 --> 00:01:21.160 Creating a new campaign at minimal cost, 26 00:01:21.160 --> 00:01:24.000 shrinking the time it takes to create content 27 00:01:24.000 --> 00:01:27.090 from months to days, and allowing you 28 00:01:27.090 --> 00:01:30.750 to hyperpersonalize the experience for each individual. 29 00:01:30.750 --> 00:01:33.030 This isn't about tackling a single use case. 30 00:01:33.030 --> 00:01:35.850 This is about driving a much broader change. 31 00:01:35.850 --> 00:01:38.664 How can companies put the reshape play into motion? 32 00:01:38.664 --> 00:01:41.359 First, prepare to reshape a function. 33 00:01:41.359 --> 00:01:44.250 Choose which part of the company is right 34 00:01:44.250 --> 00:01:45.630 for transformation. 35 00:01:45.630 --> 00:01:48.403 Align leadership within the function on the need for change, 36 00:01:48.403 --> 00:01:51.480 and link the transformation to business outcomes 37 00:01:51.480 --> 00:01:53.501 like increased sales conversion. 38 00:01:53.501 --> 00:01:57.480 Next, redesign the work and pilot new solutions. 39 00:01:57.480 --> 00:02:00.904 Build AI and GenAI solutions to support new processes, 40 00:02:00.904 --> 00:02:05.101 launch pilots, and weave them into a new operating model. 41 00:02:05.101 --> 00:02:08.120 Finally, scale across the function. 42 00:02:08.120 --> 00:02:10.824 Roll out your tools, infrastructure, 43 00:02:10.824 --> 00:02:13.919 and new ways of working for every team. 44 00:02:13.919 --> 00:02:17.280 Make sure your employees are using AI responsibly, 45 00:02:17.280 --> 00:02:20.790 at the right time for the right tasks. 46 00:02:20.790 --> 00:02:24.480 Just like deploy, the reshape play is a people play. 47 00:02:24.480 --> 00:02:26.640 You need to drive behavioral change, 48 00:02:26.640 --> 00:02:28.770 not just by reskilling your employees, 49 00:02:28.770 --> 00:02:30.030 but by helping them see 50 00:02:30.030 --> 00:02:33.123 that GenAI is vital to their success. 51 00:02:33.123 --> 00:02:36.510 Reshape is one of the three plays in our broader approach 52 00:02:36.510 --> 00:02:38.163 to AI and GenAI. 53 00:02:38.163 --> 00:02:41.940 Together they ensure the end-to-end transformation 54 00:02:41.940 --> 00:02:43.497 of the enterprise. 55 00:02:43.497 --> 00:02:46.080 (bright music)