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<v ->The days of having the
perfect plan no longer exist.</v>

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<v ->In any kind of business strategy,</v>

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you've got, "What do you want to change?"

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And then you've got,
"How do you want to do it?"

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<v ->Transformation's hard today
for a couple of reasons.</v>

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One, the world is quite complex

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and the speed is faster than ever.

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As a leader, you're in the
midst of this wonderful eye

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of the hurricane where it's changing

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and you're taking in new
information all the time.

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Whether it's AI, or

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sustainability, different
things are happening around you

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that you've got to be taking
into account as a leader.

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<v ->In many transformations,
everything looks right on paper.</v>

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Where the problems show
up is in actually trying

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to operationalize this.

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<v ->Imagine you've just hired
a huge team of consultants</v>

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to transform your business.

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Well, what's the number one
thing that gets in the way of

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that transformation? Leader behavior.

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<v ->Because leadership is not easy.</v>

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Executive coaching is about thinking about

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that inner journey,

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but it is also the
opportunity to step back

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and think more broadly, to
be able to set the goal for

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where do we need to go, and

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therefore, within all of these challenges,

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how do we prioritize?

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<v ->Being a leader is not
about answering every</v>

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question there is.

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It is about enabling the team
to find the right answer.

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<v ->Understanding how your
leadership style needs to evolve</v>

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or shift in that context
is really important.

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<v ->If you add to that, having a cohort</v>

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of coaches leading a cohort of leaders,

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then the organizational impact is massive.

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<v ->The coaches work as a team.</v>

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<v ->We actually work programmatically,</v>

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so oftentimes we'll work
with anywhere from 10

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to 50 leaders in the organization

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and while working with them individually

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through their own challenges,
we also work collectively

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with them.

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The first thing that when you do

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group coaching is
organizational effectiveness.

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<v ->Leadership team effectiveness
is really important</v>

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because individuals will come to the table

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as independent thinkers,

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but they need to leave
the table as one team.

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<v ->A transformation coach at
BCG is really different</v>

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because we've walked in the shoes before.

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We know what executives and leaders

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and companies are dealing
with on the ground every day.

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<v ->I think it's a very firm
statement about our BCG brand,</v>

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which is our commitment
to our client's success.