WEBVTT 1 00:00:02.400 --> 00:00:05.610 Companies can realize tremendous benefits 2 00:00:05.610 --> 00:00:07.590 from Generative AI. 3 00:00:07.590 --> 00:00:11.010 Some estimates predict workforce efficiency improvements 4 00:00:11.010 --> 00:00:14.313 of as much as 50% by 2030. 5 00:00:15.300 --> 00:00:16.710 To see those gains, 6 00:00:16.710 --> 00:00:18.803 leaders have to be able to rely 7 00:00:18.803 --> 00:00:21.900 on the quality of the GenAI system 8 00:00:21.900 --> 00:00:24.060 to feel confident that the system 9 00:00:24.060 --> 00:00:26.280 will bring the intended benefits, 10 00:00:26.280 --> 00:00:28.680 and do it without introducing 11 00:00:28.680 --> 00:00:31.113 an unreasonable amount of risk. 12 00:00:32.010 --> 00:00:33.720 Without such confidence, 13 00:00:33.720 --> 00:00:37.353 they may feel tempted to back away from the technology. 14 00:00:38.460 --> 00:00:41.850 When considering whether to implement GenAI solutions, 15 00:00:41.850 --> 00:00:44.186 the goal should be to strike a balance 16 00:00:44.186 --> 00:00:48.570 between desired outcomes, necessary investment, 17 00:00:48.570 --> 00:00:50.163 and potential risk. 18 00:00:51.360 --> 00:00:53.310 Achieving this balance begins 19 00:00:53.310 --> 00:00:56.010 by making sure that the GenAI system 20 00:00:56.010 --> 00:00:57.990 is fit for purpose, 21 00:00:57.990 --> 00:01:00.330 which highlights the critical role 22 00:01:00.330 --> 00:01:03.150 humans play in the process. 23 00:01:03.150 --> 00:01:05.400 The GenAI solution owner's job 24 00:01:05.400 --> 00:01:07.776 is to think carefully beforehand 25 00:01:07.776 --> 00:01:11.520 about the business problem they expect the GenAI system 26 00:01:11.520 --> 00:01:12.930 to solve. 27 00:01:12.930 --> 00:01:15.540 They need to consider the level of proficiency 28 00:01:15.540 --> 00:01:17.610 the system should strive for, 29 00:01:17.610 --> 00:01:20.790 and understand the risks the organization may face 30 00:01:20.790 --> 00:01:25.790 if equitability and compliance standards are not met. 31 00:01:25.830 --> 00:01:28.110 And they should understand, from the start, 32 00:01:28.110 --> 00:01:31.710 the potential security risks that might surface 33 00:01:31.710 --> 00:01:35.883 if, for example, they implement a customer-facing chatbot. 34 00:01:36.990 --> 00:01:39.300 By addressing these questions upfront, 35 00:01:39.300 --> 00:01:42.750 solution owners can determine what to focus on 36 00:01:42.750 --> 00:01:45.453 during the test and evaluation phase. 37 00:01:46.440 --> 00:01:51.003 This is where GenAI Evaluator by BCG X comes in. 38 00:01:51.870 --> 00:01:54.330 Our comprehensive solution for testing 39 00:01:54.330 --> 00:01:56.910 and evaluating GenAI systems 40 00:01:56.910 --> 00:01:59.820 helps organizations mitigate risks, 41 00:01:59.820 --> 00:02:03.993 maintain customer trust, and accelerate value delivery. 42 00:02:04.920 --> 00:02:07.710 And with ARTKIT at its core, 43 00:02:07.710 --> 00:02:12.210 solution owners can conduct rapid T&E assessments, 44 00:02:12.210 --> 00:02:15.540 and do it at a scale that can accommodate 45 00:02:15.540 --> 00:02:19.293 the rapid increase in GenAI system implementation. 46 00:02:20.700 --> 00:02:23.070 Before considering the use of GenAI, 47 00:02:23.070 --> 00:02:26.430 solution owners and leaders must understand 48 00:02:26.430 --> 00:02:28.470 how to balance expected gains 49 00:02:28.470 --> 00:02:30.600 in efficiency and effectiveness 50 00:02:30.600 --> 00:02:32.670 with the amount of residual risk 51 00:02:32.670 --> 00:02:34.740 and the cost of error. 52 00:02:34.740 --> 00:02:36.270 Finding the correct balance 53 00:02:36.270 --> 00:02:39.480 represents a significant challenge, 54 00:02:39.480 --> 00:02:42.810 but by designing and pressure testing GenAI systems 55 00:02:42.810 --> 00:02:45.240 to meet specific business goals, 56 00:02:45.240 --> 00:02:48.693 organizations can limit risk and optimize value.