WEBVTT 1 00:00:00.331 --> 00:00:03.560 (light music) 2 00:00:03.560 --> 00:00:06.030 GenAI is such an interesting topic out there. 3 00:00:06.030 --> 00:00:07.847 Probably, I have the coolest job in BCG 4 00:00:07.847 --> 00:00:10.680 'cause in the last two years, it got on the agenda 5 00:00:10.680 --> 00:00:11.970 of almost everyone. 6 00:00:11.970 --> 00:00:14.010 It's a big party out there. 7 00:00:14.010 --> 00:00:16.900 However, there's a bit of a 8 00:00:18.000 --> 00:00:19.290 challenge on the horizon. 9 00:00:19.290 --> 00:00:22.830 We see more and more CFOs asking, "Look, 10 00:00:22.830 --> 00:00:24.630 I see what we are doing here. 11 00:00:24.630 --> 00:00:25.920 Where is my money? 12 00:00:25.920 --> 00:00:27.240 Where is the return?" 13 00:00:27.240 --> 00:00:30.690 We all understood that it is very different 14 00:00:30.690 --> 00:00:33.840 to having some technology at your fingertips on small scale 15 00:00:33.840 --> 00:00:37.230 for small tasks, to bring it really up to scale, 16 00:00:37.230 --> 00:00:39.150 it's a very different game. 17 00:00:39.150 --> 00:00:42.270 The reality out there is we have a lot of skeptics. 18 00:00:42.270 --> 00:00:45.180 We have people who kind of fear jobs being replaced. 19 00:00:45.180 --> 00:00:47.610 We have people who are resistant to change. 20 00:00:47.610 --> 00:00:50.880 So this translation effort from the technology 21 00:00:50.880 --> 00:00:54.000 to actual doing is something which heavily was 22 00:00:54.000 --> 00:00:56.640 underestimated and also underinvested. 23 00:00:56.640 --> 00:00:59.430 But then if you even overcome the adoption problem, 24 00:00:59.430 --> 00:01:02.250 the second thing we see is most companies take new 25 00:01:02.250 --> 00:01:05.070 technology and throw it at all processes. 26 00:01:05.070 --> 00:01:07.860 The thing you can achieve with that is rather limited. 27 00:01:07.860 --> 00:01:11.520 The only path this can comes together is when you have 28 00:01:11.520 --> 00:01:13.020 business strategy 29 00:01:13.020 --> 00:01:16.200 and the tech strategy really collaborating for a purpose 30 00:01:16.200 --> 00:01:18.150 to kind of create value in the company. 31 00:01:18.150 --> 00:01:20.760 Those organizations who kind of quantify 32 00:01:20.760 --> 00:01:23.280 and more tangibly describe what they want to do in terms 33 00:01:23.280 --> 00:01:25.080 of outcomes with the technology, 34 00:01:25.080 --> 00:01:26.940 they run significantly faster. 35 00:01:26.940 --> 00:01:28.230 They unify the teams 36 00:01:28.230 --> 00:01:30.930 behind something which is much more tangible than just 37 00:01:30.930 --> 00:01:32.520 innovation as such. 38 00:01:32.520 --> 00:01:35.100 On the people side, are you investing into really 39 00:01:35.100 --> 00:01:37.260 transforming your organization in terms 40 00:01:37.260 --> 00:01:40.620 of really training them, driving adoption policy? 41 00:01:40.620 --> 00:01:43.860 Are you really investing into responsible AI, 42 00:01:43.860 --> 00:01:46.830 both being compliant but also really investing into quality? 43 00:01:46.830 --> 00:01:47.790 Who owns AI? 44 00:01:47.790 --> 00:01:49.650 Is it really the CIO? 45 00:01:49.650 --> 00:01:52.950 Is it a more kind of strategic question 46 00:01:52.950 --> 00:01:55.350 to the CEO or the CFO? 47 00:01:55.350 --> 00:01:57.840 Basically also, it all underlines with the question, 48 00:01:57.840 --> 00:01:59.940 is AI still optional? 49 00:01:59.940 --> 00:02:02.850 You can't be, in 2025, a modern leader without 50 00:02:02.850 --> 00:02:04.170 having, whatever you do, 51 00:02:04.170 --> 00:02:06.900 supply chain, HR, legal, say, whatever you do, 52 00:02:06.900 --> 00:02:08.070 AI needs to be a function. 53 00:02:08.070 --> 00:02:10.650 They're moving away from making optional, 54 00:02:10.650 --> 00:02:12.690 like the best do it, some don't, 55 00:02:12.690 --> 00:02:14.550 to make it mandatory for everyone. 56 00:02:14.550 --> 00:02:18.660 So at this stage, AI is a people transformation, 57 00:02:18.660 --> 00:02:21.090 changing organization, changing processes. 58 00:02:21.090 --> 00:02:23.070 It's not a tech transformation, 59 00:02:23.070 --> 00:02:25.740 and only those who have understood that are on the path 60 00:02:25.740 --> 00:02:27.240 to be a moneymaker 61 00:02:27.240 --> 00:02:29.840 and on the path to really freeing up those 40 hours.