(light music)
-: GenAI is such an interesting topic out there.
Probably, I have the coolest job in BCG
'cause in the last two years, it got on the agenda
of almost everyone.
It's a big party out there.
However, there's a bit of a
challenge on the horizon.
We see more and more CFOs asking, "Look,
I see what we are doing here.
Where is my money?
Where is the return?"
We all understood that it is very different
to having some technology at your fingertips on small scale
for small tasks, to bring it really up to scale,
it's a very different game.
The reality out there is we have a lot of skeptics.
We have people who kind of fear jobs being replaced.
We have people who are resistant to change.
So this translation effort from the technology
to actual doing is something which heavily was
underestimated and also underinvested.
But then if you even overcome the adoption problem,
the second thing we see is most companies take new
technology and throw it at all processes.
The thing you can achieve with that is rather limited.
The only path this can comes together is when you have
business strategy
and the tech strategy really collaborating for a purpose
to kind of create value in the company.
Those organizations who kind of quantify
and more tangibly describe what they want to do in terms
of outcomes with the technology,
they run significantly faster.
They unify the teams
behind something which is much more tangible than just
innovation as such.
On the people side, are you investing into really
transforming your organization in terms
of really training them, driving adoption policy?
Are you really investing into responsible AI,
both being compliant but also really investing into quality?
Who owns AI?
Is it really the CIO?
Is it a more kind of strategic question
to the CEO or the CFO?
Basically also, it all underlines with the question,
is AI still optional?
You can't be, in 2025, a modern leader without
having, whatever you do,
supply chain, HR, legal, say, whatever you do,
AI needs to be a function.
They're moving away from making optional,
like the best do it, some don't,
to make it mandatory for everyone.
So at this stage, AI is a people transformation,
changing organization, changing processes.
It's not a tech transformation,
and only those who have understood that are on the path
to be a moneymaker
and on the path to really freeing up those 40 hours.