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<v ->Coming to you from EDGE 2025 where BCG welcomes clients,</v>

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partners, and other BCGers across our ecosystem.

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<v ->It's great to be here, Jack.</v>

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<v ->Thanks so much for having us.</v>

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<v ->When you think about the challenges</v>

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that clients face today,

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what's unique about the BCG-Salesforce partnership?

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<v ->Everybody is asking,</v>

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"How can I optimize RFP processes, CPQ processes,

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my claims management? How can I get better?"

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And some want to capture more market share,

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some want to capture more share of wallet

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if they are in a growing market.

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If they are in a stagnant market,

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they wanna make sure that they're efficient

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and connecting this target picture

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of where they wanna be to their reality

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and matching where they are

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in the market is clearly something

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where I think BCG helps our customers a lot.

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And what we're also observing right now

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is that in terms of the C-suite priorities,

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technology and process and optimizing these processes

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is becoming more and more of a C-suite priority.

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And again, this is where I think

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BCG speaks the right language,

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understands the priorities of the C-suite,

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and is advancing the industry a lot.

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<v ->And I think I'd add to that,</v>

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we think of BCG as a business integrator, right?

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That brings the business strategy from the front office

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and the deep functional expertise

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that we have along with the industry depth

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and really bringing that together

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with world-class technology like Salesforce.

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And doing that together allows us

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to bring more of our thought leadership,

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our IP around unique data models,

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things that we can put in the face of AI.

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And that's really changing the game for us.

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And I think that's how BCG brings something

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differentiated to the market.

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<v ->How can organizations today unlock new value</v>

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from AI and agentic AI?

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<v ->So what I get from a lot</v>

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of customer conversations right now

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is that there is a lot of FOMO in the market.

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People understand that this combination of human

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and digital labor is gonna change how they work.

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If it's not next year, it's gonna be 10 years from now.

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And so what everybody's doing is,

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they look into, what infrastructure do I need to have now?

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What data do I need to have now

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to be successful by then?

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What do I need to build now

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in order to be competitive 10 years from now?

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What people are engaging in right now

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is these kind of no-brainer efficiency initiatives,

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like automating order intake,

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setting up a service FAQ function, things like that.

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But where I see particular value of BCG

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is painting that vision for the future

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or how human-digital labor come together.

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And your thought leadership on that is really crazy good,

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if I may say so, because,

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it's really challenging to say,

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"What will that workforce of the future look like?"

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And your guys are advancing that debate on saying

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commercial operations could look like this 5 or 10 years

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from now based on what we know today

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from where Agentforce and AI are heading.

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This is also true of course for service

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and transforming the service experience,

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like thinking about how can AI change how we interact

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with our customers along the service life cycle.

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<v ->AI has been around for a long time,</v>

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and Salesforce has obviously been a leader in that space.

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And really it's the agentic capability

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that I think is the game changer right now.

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And when you think about not only the infrastructure

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and the data and the technology that Max talked about,

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there's elements around the operating model

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that's gonna shift, right?

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How do jobs change?

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How do people do their jobs actually very differently?

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What's their team makeup look like?

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And then we have to re-skill people.

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And the operations of what they do day to day

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are gonna be very different in the future

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when agentic moves into a more scaled capability,

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and we're looking at that and doing it

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with the trusted technology partners like Salesforce

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who are leading in terms of getting that capability

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into the hands of our joint clients.

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<v ->Can you give me an example where BCG</v>

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and Salesforce have partnered together

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to drive outsized client value?

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<v ->There's a great example that comes to mind,</v>

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which is a European chemicals company

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that we worked together with

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to actually help them get more value from Salesforce.

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And it was your classic lack-of-adoption problem

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that we see quite often in the market.

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And so what we did is we jumped in

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and did a quick maturity assessment

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to kind of understand where they really were

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on their usage of Salesforce.

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And what we found to no surprise is the things

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we call the "brilliant basics" were just missing.

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They didn't have a clear opportunity definition.

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They didn't have a consistent sales process.

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There was no way to roll up a forecast.

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And ultimately, nobody found value in it.

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So in the next phase,

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we actually went and redefined

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what that process should look like,

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we agreed on what the opportunity definition is,

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and piloted that in three of the business units.

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And what we found very quickly is that adoption skyrocketed,

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but more importantly,

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we were able to give the sellers almost a day back a week

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to be out there selling in front of customers.

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<v ->I think that's value right there.</v>

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And something that I observe is a lot of times right now,

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our customers are looking into,

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what's actually the frame for ROI in AI?

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Like, how do I look at ROI from AI

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knowing that everybody's doing

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or creating the basics right now,

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and defining that is also something

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where a lot of our customers

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and joint clients are looking for your help

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and seek and get a lot of guidance.

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<v ->Thank you, Max, Salesforce, Bryan, BCG.</v>

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Thank you for being with us today at BCG EDGE 2025.

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(bright music)