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<v ->Tom, welcoming you and your AWS team to BCG EDGE 2025.</v>

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Stephen, thank you for joining us today.

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Tom, can you tell me a little bit about how BCG and AWS

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are partnering to maximize client value together?

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<v ->The thing is, we both really focus on customer obsession.</v>

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And customer obsession

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is around delivering value quickly to our customers.

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And we do that in a way by looking at it

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and understanding where they are when they start,

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find that value quickly,

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and then helping them scale with confidence

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as quickly as possible.

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But transformation doesn't have to be scary.

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What we focus on together is making it doable.

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And what I mean by that is, we focus on understanding,

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again, where they're at, how they're gonna do it,

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and how they're gonna scale effectively

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to drive that forward.

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The other thing is that

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that combination that we bring together,

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that really excites me.

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Because we have deep industry, functional,

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and technical expertise,

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and we focus on what's practical,

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what we can do together to really drive that value.

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And I think it's really, what's so exciting,

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is when we bring that combination

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of real, deep, world-class strategic understanding

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and technical expertise

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and combine it with innovation at scale.

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And with AWS, we bring that high-impact,

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cost-effective services that allow them

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to bring that innovation

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that changes that world-class strategic ideas

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into workable solutions that, again,

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deliver high-impact value quickly.

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<v ->I think we're so complementary</v>

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because AWS has always had this very deep

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CIO, CTO, CDO set of relationships, understanding.

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And, as BCG, we work across the C-suites,

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and I think the power of deep technology platforms

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that really extend all the way up through the top

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and BCG's understanding across the business

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are super powerful.

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And the second thing I'd just say is,

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with GenAI in particular, we now have

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the type of technology impact is so significant,

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it's so potentially significant across the entire business.

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And that's where BCG can really play a role with AWS,

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and I think it works out very well.

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<v ->Stephen, we'd love to hear from you,</v>

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what are some of the biggest challenges that clients face

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when driving transformation at scale?

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<v ->We actually did a study with AWS</v>

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where we looked at the top 20 reasons

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that hold people back

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from really transforming their businesses

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with GenAI specifically.

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And the number one reason,

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well, the number one, two, and three reasons

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are all people- and process-related.

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So the number one is lack of talent.

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The number two was internal resistance.

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The number three was actually ROI-related.

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So all three of these are ones

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that I think we can work quite well together to help solve.

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It's not all a technology answer,

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and it's not all a strategy answer either.

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It's kind of like,

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it's something that requires both to really tackle.

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<v ->Yeah, Stephen, I totally agree,</v>

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and it was a great study that we did together on that.

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And I think it's exactly that.

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Technology is an enabler,

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but without that people and process,

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it won't really have the business impact

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we're looking to drive.

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You can build the best car and the best engine,

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but if they don't know how to drive it,

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it's not gonna work, right?

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<v ->Tom, I'd love to hear from you, your AWS perspective,</v>

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where and how BCG and AWS have partnered together

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to drive outsized client value.

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<v ->We've partnered for six years,</v>

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six and a half years together.

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The one that comes to mind is really, again, it's around the

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customer, and understanding, with a large automotive firm,

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really understanding what is going to be the incentive

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that's the right thing for the customer.

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And using AI/ML to really understand that,

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you can build out a solution that really understands

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where they are, what car they're buying,

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what time of year it is

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to really help them get the right incentive for them.

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<v ->So it's hard to pick any single one,</v>

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but most of our projects today on GenAI

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fall into a few of the big categories.

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They fall into customer service and support,

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they fall into developer and engineering productivity,

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and of course they fall into marketing and sales.

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And on that first one,

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more the customer support and service,

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we're seeing huge outsized impact

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in telcos and in financial services.

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And it tends to be,

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we'll see 100% conversion rate improvements,

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we'll see 30 to 40% cost savings.

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We're seeing fairly big impact,

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and I think it's exciting between both of us.

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<v ->Tom, thank you for joining us today at BCG EDGE 2025.</v>

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Thanks for bringing your AWS teams.

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Stephen, thank you for your time and insights today.

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(bright music)