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How do you future-proof an insurance business when decades
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of experience is walking out the door
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and new talent isn't arriving in time to fill the gap?
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Signal Iduna saw an opportunity to reshape the business.
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By embracing generative AI
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they sparked a transformation
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that empowers customers and employees.
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I'm here in Dortmund to meet with Johannes Rath,
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board member of Signal Iduna to understand
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firsthand how they made it happen.
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Johannes, what drove Signal Iduna
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to explore generative AI already in 2023?
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Chris, two major problems.
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Firstly, our workforce will retire
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in the next ten years by up to 30%.
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What that means, a lot of knowledge will leave Signal Iduna.
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Secondly, increasing claims,
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increasing sales volume after Covid.
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That means a lot of new input.
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And this was the point when generative AI
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and also BCG, BCG X,
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and Google Cloud entered the picture for us.
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Insurance is still a paper-heavy business.
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In 2024, we saw claims increase by 25%.
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And what that means is a lot of new paper.
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This is why it's super important that we have an
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AI input management like Doc AI.
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Now we are entering the agentic world and I'm
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super proud, and to be honest, also thankful,
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that we started our journey
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with our Co SI health assistant in 2023.
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And I think having the first discussion
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with a trusted partner like BCG, having an idea of
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how we can build one of the first solutions,
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you are a catalyst for our first ideas.
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Can you share a little bit of the success factors
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of actually getting Co SI to life and making it impactful?
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Our agile transformation, what we did,
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it's all about people.
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It's about mindset shift.
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And from my point of view, it is the foundation model
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right now for our AI journey.
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We reduced our handover time from one customer agent
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to another customer agent, from
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27% to 3%.
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What that means is we doubled our net promoter score
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in 2024
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and at the end, more happy customers.
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If we look at the insurance industry more broadly,
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maybe look a decade ahead,
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what do you think is going to change?
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I think we will see maybe in every segment,
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in every part of our value chain, from fraud detection
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to risk management,
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and of course, in customer service, we will see
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that GenAI will be inside every process.
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So from today,
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you have implemented AI at scale.
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What are your next steps
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to take Signal Iduna further on this journey?
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What we are building right now with the foundation model,
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the direct infrastructure,
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what we develop together is we are building an agent family
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around our core business.
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We will see it in car, in life insurance,
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maybe in health insurance too.
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Our agent family will increase.
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Signal Iduna's journey shows what's possible
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when transformation begins by empowering people,
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and technology is matched with vision, urgency, and purpose.
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(light music)