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(Upbeat music)

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- Caldic is a global distributor

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and solution provider of ingredients

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and specialty chemicals.

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Our portfolio is large and complex

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with thousands of products

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and high variation across countries.

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- We're living in a very
fast-paced environment,

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which means it's critical
for us to be able

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to stay up to date on what's happening

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and find ways to continue to
simplify this for our team.

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- We recently launched
an ambitious end-to-end,

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data-driven digital transformation

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to up-level our commercial capabilities

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to unlock significant value and improve

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our customers' and principals' experience.

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To define a global digital
strategy across four markets,

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we partnered with BCG.

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- It was great to work
with a group of consultants

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that actually took the
time to learn our business.

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BCG X really is the technology arm of BCG,

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and a lot of people were
asking us internally,

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how come are you using a consultant

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to do this versus a software company?

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And the reality is they're both.

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The four critical components for us

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were really about connecting
internal data with external data.

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Using state-of-the-art AI technology.

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Keeping it simple,

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so really an interface that is easy to use.

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And bringing value to our customers.

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We're very excited to see
some double-digit uplift

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in our pipeline, which is great.

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We needed to be in the market first

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and we needed to be in the
market showing results quickly.

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We believe that more is coming.

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BCG was with us throughout
the entire journey,

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which also enabled our teams to be able

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to cohesively build the tool

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to work in a manner that we saw fit.

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- We came up with ideas
to create better content

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using GenAI and collaborating
in generating thousands

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and thousands of product
group descriptions.

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Now that we have the tool
customized for our needs,

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we can have 15,000
recommendations within seconds.

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This is very important
for us to have a tool

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that operates within our
existing infrastructure.

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Everything's in one place.

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- The AI tool is enabling
us to really understand

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quickly what the customer should buy,

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which ultimately means
the role of the sales rep

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has changed dramatically.

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We had brought in a number of
resources from our own team,

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to create a tool that
was going to be efficient

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and help change how we work.

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BCG also assisted with the
training and development.

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- BCG left us with a playbook

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and really the foundation
for us to continue

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to develop and add new features

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as we continue this journey.

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I was given the analogy of:

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we're building the bow and a few arrows.

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BCG X help us with creating
that first set of arrows.

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And now we have a
development team internally

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that are helping us develop new features.

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- We are now globally
deploying the sales tool

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across all our countries.

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And we started working
on the next use cases

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to create more value for Caldic,

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our principals, and our customers.