(Upbeat music)
- Caldic is a global distributor
and solution provider of ingredients
and specialty chemicals.
Our portfolio is large and complex
with thousands of products
and high variation across countries.
- We're living in a very fast-paced environment,
which means it's critical for us to be able
to stay up to date on what's happening
and find ways to continue to simplify this for our team.
- We recently launched an ambitious end-to-end,
data-driven digital transformation
to up-level our commercial capabilities
to unlock significant value and improve
our customers' and principals' experience.
To define a global digital strategy across four markets,
we partnered with BCG.
- It was great to work with a group of consultants
that actually took the time to learn our business.
BCG X really is the technology arm of BCG,
and a lot of people were asking us internally,
how come are you using a consultant
to do this versus a software company?
And the reality is they're both.
The four critical components for us
were really about connecting internal data with external data.
Using state-of-the-art AI technology.
Keeping it simple,
so really an interface that is easy to use.
And bringing value to our customers.
We're very excited to see some double-digit uplift
in our pipeline, which is great.
We needed to be in the market first
and we needed to be in the market showing results quickly.
We believe that more is coming.
BCG was with us throughout the entire journey,
which also enabled our teams to be able
to cohesively build the tool
to work in a manner that we saw fit.
- We came up with ideas to create better content
using GenAI and collaborating in generating thousands
and thousands of product group descriptions.
Now that we have the tool customized for our needs,
we can have 15,000 recommendations within seconds.
This is very important for us to have a tool
that operates within our existing infrastructure.
Everything's in one place.
- The AI tool is enabling us to really understand
quickly what the customer should buy,
which ultimately means the role of the sales rep
has changed dramatically.
We had brought in a number of resources from our own team,
to create a tool that was going to be efficient
and help change how we work.
BCG also assisted with the training and development.
- BCG left us with a playbook
and really the foundation for us to continue
to develop and add new features
as we continue this journey.
I was given the analogy of:
we're building the bow and a few arrows.
BCG X help us with creating that first set of arrows.
And now we have a development team internally
that are helping us develop new features.
- We are now globally deploying the sales tool
across all our countries.
And we started working on the next use cases
to create more value for Caldic,
our principals, and our customers.