WEBVTT 1 00:00:00.360 --> 00:00:01.620 Today's consumers demand 2 00:00:01.620 --> 00:00:05.730 exceptional personalized brand experiences across channels. 3 00:00:05.730 --> 00:00:08.910 With Conversational Commerce by BCG X, 4 00:00:08.910 --> 00:00:11.610 brands across industries can engage with customers 5 00:00:11.610 --> 00:00:13.800 through conversational experiences 6 00:00:13.800 --> 00:00:15.750 in the channel of their choice. 7 00:00:15.750 --> 00:00:19.020 Let's look at Conversational Commerce at work in a telco. 8 00:00:19.020 --> 00:00:20.520 Emma just moved to a new home 9 00:00:20.520 --> 00:00:23.130 and needs to set up her internet connection. 10 00:00:23.130 --> 00:00:23.970 On her way to work 11 00:00:23.970 --> 00:00:26.760 she sees an ad with an exciting offer on internet plans 12 00:00:26.760 --> 00:00:29.335 and scans the QR code to learn more. 13 00:00:29.335 --> 00:00:30.510 (screen whooshes) 14 00:00:30.510 --> 00:00:34.230 Welcome to Conversational Commerce by BCG X. 15 00:00:34.230 --> 00:00:37.173 Please enter your address to check service availability. 16 00:00:38.430 --> 00:00:41.490 Sure. It's 500 Muldon Ave 02018, 17 00:00:41.490 --> 00:00:43.166 Boston, Massachusetts. 18 00:00:43.166 --> 00:00:44.580 (lively music) 19 00:00:44.580 --> 00:00:47.250 Great news. We offer service at this location. 20 00:00:47.250 --> 00:00:48.963 Here are the available plans. 21 00:00:49.830 --> 00:00:51.420 In no time, she's able to choose 22 00:00:51.420 --> 00:00:52.890 and pay for her plan, 23 00:00:52.890 --> 00:00:55.068 never needing to leave the social channel. 24 00:00:55.068 --> 00:00:57.651 (lively music) 25 00:01:01.170 --> 00:01:03.570 Impressed by her seamless experience, 26 00:01:03.570 --> 00:01:05.310 Emma suggests Adam, 27 00:01:05.310 --> 00:01:07.800 who is also searching for internet options, 28 00:01:07.800 --> 00:01:10.439 to try Conversational Commerce. 29 00:01:10.439 --> 00:01:11.490 (screen whooshes) 30 00:01:11.490 --> 00:01:14.550 Adam engages with its dynamic browsing capability 31 00:01:14.550 --> 00:01:18.450 to explore plans, get personalized recommendations, 32 00:01:18.450 --> 00:01:20.691 and compare options side by side. 33 00:01:20.691 --> 00:01:22.650 (lively music) 34 00:01:22.650 --> 00:01:23.483 At checkout, 35 00:01:23.483 --> 00:01:25.800 "heartbeat nudges" help Adam when he's unsure 36 00:01:25.800 --> 00:01:27.570 how to navigate options, 37 00:01:27.570 --> 00:01:30.408 enabling him to complete his online purchase. 38 00:01:30.408 --> 00:01:32.991 (lively music) 39 00:01:36.810 --> 00:01:38.010 Conversational Commerce 40 00:01:38.010 --> 00:01:40.290 can also proactively suggest upgrades 41 00:01:40.290 --> 00:01:43.020 and offers based on usage, as in this case, 42 00:01:43.020 --> 00:01:45.581 where Emma has exceeded her plan's data limit. 43 00:01:45.581 --> 00:01:48.164 (lively music) 44 00:01:51.720 --> 00:01:53.100 Conversational Commerce 45 00:01:53.100 --> 00:01:55.590 is a scalable enterprise-grade solution, 46 00:01:55.590 --> 00:01:57.870 currently enhancing the experience 47 00:01:57.870 --> 00:02:01.920 for over 20,000 individuals daily across health care, 48 00:02:01.920 --> 00:02:04.380 industrial goods, and other industries, 49 00:02:04.380 --> 00:02:06.540 and spanning various platforms. 50 00:02:06.540 --> 00:02:09.360 The best part? It can be deployed in a matter of weeks 51 00:02:09.360 --> 00:02:12.240 to create direct value to your bottom line. 52 00:02:12.240 --> 00:02:15.690 Reach out to the Conversational Commerce by BCG X team 53 00:02:15.690 --> 00:02:17.236 to learn more. 54 00:02:17.236 --> 00:02:18.222 (lively music ends)