WEBVTT 1 00:00:00.000 --> 00:00:02.102 - The name Fabriq is intentional. 2 00:00:02.102 --> 00:00:04.170 It's supposed to be the connective tissue 3 00:00:04.170 --> 00:00:05.672 across the many components 4 00:00:05.672 --> 00:00:07.507 that bring personalization to life: 5 00:00:07.507 --> 00:00:09.609 technology, data, analytics. 6 00:00:09.609 --> 00:00:10.777 (uplifting music) 7 00:00:10.777 --> 00:00:12.679 Now, all the organizations we work with 8 00:00:12.679 --> 00:00:14.481 have made investments in that space 9 00:00:14.481 --> 00:00:17.083 and they want to make the most out of those investments. 10 00:00:17.083 --> 00:00:18.785 Fabriq is intentionally developed 11 00:00:18.785 --> 00:00:21.421 to make that investment come true. 12 00:00:21.421 --> 00:00:23.923 We either augment through automation 13 00:00:23.923 --> 00:00:26.359 or through surgical injection of intelligence 14 00:00:26.359 --> 00:00:27.627 only where it's needed. 15 00:00:27.627 --> 00:00:29.929 (uplifting music continues) 16 00:00:29.929 --> 00:00:31.765 Fabriq is different from other solutions 17 00:00:31.765 --> 00:00:34.334 in terms of acceleration and ownership. 18 00:00:34.334 --> 00:00:36.970 It brings many years of development to bear, 19 00:00:36.970 --> 00:00:38.705 which means that every implementation 20 00:00:38.705 --> 00:00:41.141 accelerates tremendously your go-to-market, 21 00:00:41.141 --> 00:00:43.710 and it does it in an owned way. 22 00:00:43.710 --> 00:00:45.345 We focus on outcomes. 23 00:00:45.345 --> 00:00:47.280 We bring a solution to market 24 00:00:47.280 --> 00:00:50.417 and Fabriq does it by giving you access to the entire code 25 00:00:50.417 --> 00:00:52.285 and removing any licensing. 26 00:00:52.285 --> 00:00:54.821 It becomes your own solution in perpetuity. 27 00:00:56.790 --> 00:00:59.559 So with Fabriq, our ambition is to implement 28 00:00:59.559 --> 00:01:02.162 a solution in marketing for months. 29 00:01:02.162 --> 00:01:05.465 We have the patent, the tech, the team, 30 00:01:05.465 --> 00:01:08.735 so we entirely focus our execution work 31 00:01:08.735 --> 00:01:12.572 on integration, stitching, and all the mechanics 32 00:01:12.572 --> 00:01:13.740 to make it work. 33 00:01:13.740 --> 00:01:17.610 What this means is that the consumer gets to experience 34 00:01:17.610 --> 00:01:20.547 the real end-to-end personalization solution 35 00:01:20.547 --> 00:01:23.149 and the organization gets to own a solution 36 00:01:23.149 --> 00:01:25.518 that is already developed at scale from day one.