- The name Fabriq is intentional.
It's supposed to be the connective tissue
across the many components
that bring personalization to life:
technology, data, analytics.
(uplifting music)
Now, all the organizations we work with
have made investments in that space
and they want to make the most out of those investments.
Fabriq is intentionally developed
to make that investment come true.
We either augment through automation
or through surgical injection of intelligence
only where it's needed.
(uplifting music continues)
Fabriq is different from other solutions
in terms of acceleration and ownership.
It brings many years of development to bear,
which means that every implementation
accelerates tremendously your go-to-market,
and it does it in an owned way.
We focus on outcomes.
We bring a solution to market
and Fabriq does it by giving you access to the entire code
and removing any licensing.
It becomes your own solution in perpetuity.
So with Fabriq, our ambition is to implement
a solution in marketing for months.
We have the patent, the tech, the team,
so we entirely focus our execution work
on integration, stitching, and all the mechanics
to make it work.
What this means is that the consumer gets to experience
the real end-to-end personalization solution
and the organization gets to own a solution
that is already developed at scale from day one.