WEBVTT 1 00:00:01.440 --> 00:00:03.120 Pharma and life sciences companies 2 00:00:03.120 --> 00:00:04.800 must engage healthcare providers 3 00:00:04.800 --> 00:00:06.570 and potential patients effectively, 4 00:00:06.570 --> 00:00:08.430 optimize omnichannel strategies, 5 00:00:08.430 --> 00:00:10.860 deliver personalized, data-driven insights, 6 00:00:10.860 --> 00:00:13.530 and activate automated actions that drive impact, 7 00:00:13.530 --> 00:00:16.470 all while navigating an evolving landscape. 8 00:00:16.470 --> 00:00:18.300 Today, sales and marketing professionals 9 00:00:18.300 --> 00:00:21.660 in the healthcare industry often rely on intuition. 10 00:00:21.660 --> 00:00:22.493 But instead, 11 00:00:22.493 --> 00:00:25.470 imagine having AI-powered insights tailored just for you 12 00:00:25.470 --> 00:00:27.753 within a single, easy-to-use dashboard. 13 00:00:28.590 --> 00:00:30.870 Healthcare Commercial AI by BCG X 14 00:00:30.870 --> 00:00:32.700 is a suite of AI-driven solutions 15 00:00:32.700 --> 00:00:34.530 designed to elevate commercial performance 16 00:00:34.530 --> 00:00:37.440 across sales, marketing, and access teams in healthcare, 17 00:00:37.440 --> 00:00:39.570 working alongside medical sales liaisons 18 00:00:39.570 --> 00:00:41.160 and clinical specialists. 19 00:00:41.160 --> 00:00:43.710 Our healthcare experts have integrated capabilities, 20 00:00:43.710 --> 00:00:47.250 like AI-driven analytics that drive next-best experiences, 21 00:00:47.250 --> 00:00:48.990 dynamic omnichannel solutions, 22 00:00:48.990 --> 00:00:51.030 and the power of agentic AI 23 00:00:51.030 --> 00:00:54.630 to revolutionize healthcare-provider and patient engagement. 24 00:00:54.630 --> 00:00:56.190 The Healthcare Commercial AI suite 25 00:00:56.190 --> 00:00:57.300 consists of three products 26 00:00:57.300 --> 00:00:59.070 that deliver AI-powered intelligence 27 00:00:59.070 --> 00:01:00.720 and automation at scale. 28 00:01:00.720 --> 00:01:03.510 HCP Omni Orchestrator by BCG X 29 00:01:03.510 --> 00:01:05.550 integrates agentic AI solutions 30 00:01:05.550 --> 00:01:08.550 to empower omnichannel healthcare-provider engagement. 31 00:01:08.550 --> 00:01:11.280 This AI-powered solution facilitates orchestration, 32 00:01:11.280 --> 00:01:14.550 enabling them to proactively address HCP's critical needs 33 00:01:14.550 --> 00:01:16.200 and supporting them with providing better 34 00:01:16.200 --> 00:01:18.870 and timely service to their patients. 35 00:01:18.870 --> 00:01:22.260 AI-driven insights unlock advanced omnichannel capabilities, 36 00:01:22.260 --> 00:01:24.630 enabling a tailored view of product performance, 37 00:01:24.630 --> 00:01:25.650 which allows sales reps 38 00:01:25.650 --> 00:01:27.450 to better understand the national trends 39 00:01:27.450 --> 00:01:30.180 the doctors they're working with care about. 40 00:01:30.180 --> 00:01:32.880 HCP Omni Orchestrator's interactive dashboards 41 00:01:32.880 --> 00:01:35.070 provide instant clarity for sales teams, 42 00:01:35.070 --> 00:01:37.080 allowing them to better prepare for visits, 43 00:01:37.080 --> 00:01:38.430 with tailored talking points 44 00:01:38.430 --> 00:01:40.740 and real-time comparative metrics. 45 00:01:40.740 --> 00:01:43.620 This facilitates orchestration among sales, marketing, 46 00:01:43.620 --> 00:01:44.850 and access teams, 47 00:01:44.850 --> 00:01:47.340 enabling them to address HCP's questions 48 00:01:47.340 --> 00:01:49.980 in a coordinated and proactive fashion. 49 00:01:49.980 --> 00:01:53.280 Patient Navigator by BCG X uncovers real-time, 50 00:01:53.280 --> 00:01:55.050 AI-driven patient-level analytics 51 00:01:55.050 --> 00:01:57.120 to drive commercial success. 52 00:01:57.120 --> 00:01:59.610 Users can identify high-potential patient pools, 53 00:01:59.610 --> 00:02:01.020 predict switching behavior, 54 00:02:01.020 --> 00:02:03.540 and optimize engagement strategies. 55 00:02:03.540 --> 00:02:05.850 Healthcare Marketing Accelerator by BCG X 56 00:02:05.850 --> 00:02:08.040 streamlines marketing content creation, 57 00:02:08.040 --> 00:02:09.540 enhances personalization, 58 00:02:09.540 --> 00:02:11.070 and accelerates medical, legal, 59 00:02:11.070 --> 00:02:14.850 and regulatory affairs processes with the help of GenAI. 60 00:02:14.850 --> 00:02:18.030 With AI-powered insights and real-time content adaptation, 61 00:02:18.030 --> 00:02:19.890 the platform automates tailored messaging 62 00:02:19.890 --> 00:02:21.900 and optimizes omnichannel delivery 63 00:02:21.900 --> 00:02:24.720 to improve marketing's overall effectiveness. 64 00:02:24.720 --> 00:02:27.240 With Healthcare Commercial AI by BCG X, 65 00:02:27.240 --> 00:02:29.010 organizations can expect a 15 66 00:02:29.010 --> 00:02:31.350 to 30% field force productivity gain, 67 00:02:31.350 --> 00:02:34.440 a 20% to 30% improvement in marketing ROI, 68 00:02:34.440 --> 00:02:36.390 and a 5 to 10% sales lift, 69 00:02:36.390 --> 00:02:38.155 all within the first year of deployment. 70 00:02:38.155 --> 00:02:39.060 (graphic whooshing) 71 00:02:39.060 --> 00:02:41.010 Unlock the future of healthcare engagement 72 00:02:41.010 --> 00:02:44.123 with Healthcare Commercial AI by BCG X. 73 00:02:44.123 --> 00:02:47.373 (gentle upbeat music)