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<v ->There are 525 million smallholder farmers in the world.</v>

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These farmers produce 70% of the world's food

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and yet are among the poorest people on the planet.

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Jiva is a profit-for-purpose venture that BCG X launched

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in collaboration with Olam,

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one of the world's leading agribusinesses.

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Jiva's purpose is to uplift the livelihoods

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of these farmers by providing them access to inputs, credit.

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We're providing them a market for their outputs

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and by giving them good advice to improve their yields.

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<v ->Olam is a global supply chain manager</v>

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of agricultural commodities.

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It operates in more than 60 countries and

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it has 70,000 employees. We had a very clear vision

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that Jiva should impact positively

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these smallholder farmers' lives.

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BCG X was involved right

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from day one of conceptualizing this idea with Olam.

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<v ->We started with in-field interviews with farmers</v>

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from India, Indonesia, Africa

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to really understand their pain points.

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And this uncovered pain points

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such as access to credit, lack of knowledge,

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access to markets, price transparency and so forth.

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<v ->BCG X helped us conduct the research</v>

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and subsequently helped us validate

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and build the hypothesis for the business,

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and subsequently commercialize the business.

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They helped us build the technology platform,

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which is what Jiva's current tech platform is built on.

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They also helped through crafting the strategy

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and also the go-to-market approach

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for this business.

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To put it all together,

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they were able to help us recruit the team,

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which forms even today the core of the leadership team

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of Jiva and since has been able to build an organization

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of about 500 people today.

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<v ->Once we are convinced</v>

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that this is an idea that we could invest in, BCG helped us

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in building this into a prototype and a working model

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by bringing together a team of designers, technologists,

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product specialists, venture architects,

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and an overall GM to run this program

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to take it to a stage

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where Olam could then employ dedicated people

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to take over from BCG X.

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<v ->We've been able to substantially scale the business</v>

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since we launched the product in March of 2021.

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In the last year, we transacted with close to 12,000 farmers

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and this year, we've been able to scale that to close

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to 70,000 farmers.

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And that has translated to a business revenue

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of growing from $17 million to about $75 million this year.

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We've also made an impact in terms of incomes

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to these farmers.

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Their incomes have increased by almost 25%.

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Farmers who followed our advisory

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through our digital AI-backed platform

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have improved their incomes by almost 50%.

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<v ->Jiva has made a phenomenal start.</v>

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In its first market of South Sulawesi [Indonesia],

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it has reached over 60,000 farmers

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and market shares of 30% in some of their target areas.

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They are now in scale-up

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and have launched a pilot program in India,

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which gives them access

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to 140 million farmers who can benefit

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from their services.

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Looking back, BCG X has helped create a real-world solution

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that can have global impact.

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