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<v ->Firmenich was founded 127 years ago in Geneva,</v>

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in Switzerland, and today is the biggest perfume company

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in a privately hold organization worldwide.

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The fundamental source of growth for Firmenich

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in consumer fragrances over the last 30 years

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have been the growth of big consumer goods companies.

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For us, the big question was how can we not only serve those

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large existing consumer goods companies of today,

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but also make sure that we create an offer

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for all these new entrepreneurial brands

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that are being founded every day, everywhere on this planet

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that also have the potential to become

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very big very quickly?

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<v ->Scentmate is a modern, approachable, and AI-based solution</v>

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created specifically for entrepreneurs

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and independent brands in mind

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to make sure they have access to very high quality

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and winning fragrances for their products.

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<v ->Scentmate is a new perfumery business model.</v>

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We strive at providing the best customer experience

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by actually making sure that the clients have access to

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the best quality fragrances, backed by data,

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with great ingredients, that can tell a story,

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and at the same time, without giving up an agility.

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And that the briefing part is to understand

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what the clients have in mind,

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to simplify it and to make sure that it's so well structured

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and digital so they can express what they need

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within minutes. And all this backed also by technology,

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by a team of 50 experts striving and making sure

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that this becomes a reality.

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<v ->The main success factor on our collaboration</v>

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between Firmenich and BCGDV to develop and launch Scentmate,

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for me, it's very simple, it's the team.

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It's the way we have built a united team

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with one team spirit, working together from day one

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to the launch and beyond,

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and the fantastic mindset of being together,

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building the future together.

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<v ->And I think that here is where DV excels</v>

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because they help us channel the idea with the right culture

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and the right metrics and the right people

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to make sure that we do not only have a digital venture,

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but we have a sustainable and

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long-term success digital venture.

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<v ->Scentmate allows us to deliver a very, very high level of</v>

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efficiency in everything that we do,

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but with an equal amount of passion.

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And Scentmate is really the combination of both, right?

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The efficiency to serve this very fragmented market

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and the full passion of the perfumery industry.

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(gentle upbeat music)