-: My name is Fadi Makki and I'm partner and director,
co-leading the behavioral science work at BCG.
I specialize in the use of insights from behavioral science
to solve the public policy challenges
and organizational challenges.
I'm also founder of Nudge Lebanon,
one of the pioneering behavioral science units
in the global south, and I'm co-chair
of the WHO's Technical Advisory Group
on Behavioral Insights for Public Health.
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Behavioral science is the scientific study of human behavior
and why people do what they do.
It covers several disciplines such as psychology,
economics, cognitive sciences, neurosciences,
and other behavioral science disciplines.
Behavioral science uses evidence-based tools
that can be applied in a variety of areas:
public policy areas and organizational challenge areas.
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Sometimes providing CEOs with insights
on the cognitive biases
that can impact their decision-making
is a very powerful nudge
and will help them see the importance
of embedding behavioral science into their work.
So being aware of these biases can help CEOs
make more rational decisions
and more informed decisions for their organizations.
Once they see this,
normally, they'll be able to identify areas
where behavioral science tools can be deployed
to the benefit of the organization.
And we believe
that this is going to be a game changer for them,
and we believe that also, once they've been exposed to it,
they would never want to part from it.
They would want to set up also
their own behavioral science teams
and units to solve their most complex challenges
to behaviorally inform their transformation programs,
their change management programs,
and to experiment more and more
to test what works from what does not work.
So overall, incorporating behavioral science
into leadership strategies can help CEOs
become more effective and can help them
become more scientific in their management
of the business and the organization.
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