WEBVTT

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<v ->My name is Fadi Makki and I'm partner and director,</v>

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co-leading the behavioral science work at BCG.

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I specialize in the use of insights from behavioral science

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to solve the public policy challenges

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and organizational challenges.

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I'm also founder of Nudge Lebanon,

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one of the pioneering behavioral science units

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in the global south, and I'm co-chair

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of the WHO's Technical Advisory Group

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on Behavioral Insights for Public Health.

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(gentle bright music)

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Behavioral science is the scientific study of human behavior

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and why people do what they do.

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It covers several disciplines such as psychology,

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economics, cognitive sciences, neurosciences,

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and other behavioral science disciplines.

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Behavioral science uses evidence-based tools

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that can be applied in a variety of areas:

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public policy areas and organizational challenge areas.

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(gentle bright music)

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Sometimes providing CEOs with insights

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on the cognitive biases

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that can impact their decision-making

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is a very powerful nudge

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and will help them see the importance

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of embedding behavioral science into their work.

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So being aware of these biases can help CEOs

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make more rational decisions

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and more informed decisions for their organizations.

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Once they see this,

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normally, they'll be able to identify areas

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where behavioral science tools can be deployed

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to the benefit of the organization.

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And we believe

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that this is going to be a game changer for them,

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and we believe that also, once they've been exposed to it,

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they would never want to part from it.

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They would want to set up also

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their own behavioral science teams

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and units to solve their most complex challenges

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to behaviorally inform their transformation programs,

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their change management programs,

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and to experiment more and more

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to test what works from what does not work.

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So overall, incorporating behavioral science

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into leadership strategies can help CEOs

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become more effective and can help them

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become more scientific in their management

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of the business and the organization.

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(gentle bright music)