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-: The Behavioral Science Lab
will have several key offerings.
The first one is to behaviorally inform
our change management and transformation programs
using behavioral audits and assessment tools
to dig into the biases at stake
that stand in the way of doing the right thing
of achieving the target behaviors.
So embedding that aspect of behavioral science
onto existing transformation is going to be very important.
Another thing that the Behavioral Science Lab will do
is to develop behaviorally informed strategies
to solve organizations' complex challenges.
For instance, how to get people to do one thing or another.
It's a typical strategy that BCG is asked to do,
but using a behavioral lens.
So that is a new, innovative,
and powerful approach to solving complex challenges,
especially for challenges that have behavioral roots.
So behavioral roots require behavioral strategies.
A third offering, we call an "end-to-end service,"
to help organizations build
and institutionalize their behavioral science capability.
Setting up the unit, building the capabilities,
developing the behavioral policy agenda, what to work on,
and then help them and mentor them,
go through rounds of live experiments
to teach them and to support them
in running their own experiments on their own pain points
at their own schedules and programs.
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