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<v ->The Behavioral Science Lab</v>

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will have several key offerings.

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The first one is to behaviorally inform

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our change management and transformation programs

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using behavioral audits and assessment tools

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to dig into the biases at stake

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that stand in the way of doing the right thing

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of achieving the target behaviors.

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So embedding that aspect of behavioral science

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onto existing transformation is going to be very important.

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Another thing that the Behavioral Science Lab will do

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is to develop behaviorally informed strategies

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to solve organizations' complex challenges.

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For instance, how to get people to do one thing or another.

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It's a typical strategy that BCG is asked to do,

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but using a behavioral lens.

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So that is a new, innovative,

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and powerful approach to solving complex challenges,

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especially for challenges that have behavioral roots.

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So behavioral roots require behavioral strategies.

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A third offering, we call an "end-to-end service,"

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to help organizations build

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and institutionalize their behavioral science capability.

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Setting up the unit, building the capabilities,

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developing the behavioral policy agenda, what to work on,

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and then help them and mentor them,

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go through rounds of live experiments

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to teach them and to support them

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in running their own experiments on their own pain points

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at their own schedules and programs.

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