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CEOs need to get their hands dirty.

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They need to, you know, they
need to roll up their sleeves

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and start playing with
these tools, testing things,

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building, you know,
building their own apps,

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building their own skills.

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I think when you do that,
your mind starts to open up

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and you can just see
all the possibilities.

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You start to then think about
AI not as this general topic,

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and you start to think
about, how do I apply AI?

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I think at this point, I
think most companies realize

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that AI is important.

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I think now CEOs actually view themselves

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as the chief AI officer,
which is incredible.

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I think part of that is realizing

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that no one else in the
organization is better suited

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to drive this agenda than them.

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I think they also realize
that it's their legacy

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that's on the line, and I
think they're getting stuck

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because they not, they haven't
really sort of been able

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to really focus the organization
on where the value is

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and get the organization

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and the operating model
lined up around that.

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I'm really excited for
BCG in this moment

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because I think we bring the combination

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that companies really
need to drive impact.

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I think we bring strategic clarity.

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I think we bring the ability to apply AI.

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And I think it's
really the combination

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of those two things is what you need.

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What we're trying to
build is an architecture

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that really helps embed our knowledge,

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our IP, our data, combined
with these models,

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to actually drive value.

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We're finding that it helps
us bring the best of BCG

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and optimizing BCG in ways

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that we probably didn't expect to happen.

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It's connecting topics to other topics.

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It's connecting ideas from
one sector to another sector.

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So a client is actually
seeing it all together.

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And it's actually, in many ways,

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it's the agents are connecting,

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but it's also connecting the human expert.

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Everything we build has human in the loop.

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But the cool part is, is when, when the,

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when the agent's actually
bringing humans in the loop

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that you wouldn't have thought
to bring into the loop,

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and in the end, that's optimizing BCG.

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It's optimizing the value
that we bring to our clients.