WEBVTT

1
00:00:00.000 --> 00:00:03.545
My one piece of advice to
all CEOs is to be courageous,

2
00:00:03.545 --> 00:00:06.339
to be bold, to be ambitious,
to have a vision for

3
00:00:06.339 --> 00:00:07.674
what the end state could look like

4
00:00:07.674 --> 00:00:09.926
and all the possibilities
that come with it.

5
00:00:09.926 --> 00:00:13.179
It will not be perfect, but
the cost of doing nothing

6
00:00:13.179 --> 00:00:14.597
or doing little is much higher.

7
00:00:22.230 --> 00:00:25.108
I am Tawfik Hammoud, I'm
BCG's chief client officer

8
00:00:25.108 --> 00:00:27.152
and chairman of our industry practices.

9
00:00:27.152 --> 00:00:29.446
This is the most fun I've had in 25 years.

10
00:00:29.446 --> 00:00:33.033
The amount of
change, the velocity of

11
00:00:33.033 --> 00:00:36.411
that change, and the possibilities
that that change brings

12
00:00:36.411 --> 00:00:38.788
to our clients and to
society are just incredible.

13
00:00:38.788 --> 00:00:41.875
CEOs' expectations of
BCG are clearly changing.

14
00:00:41.875 --> 00:00:45.920
What I'm hearing from CEOs
is, how do I fundamentally

15
00:00:45.920 --> 00:00:50.050
rethink my company for
an AI age? Every workflow,

16
00:00:50.050 --> 00:00:53.219
every customer interaction,
every process, I need

17
00:00:53.219 --> 00:00:57.849
to think about how I make
that AI first or AI native.

18
00:00:57.849 --> 00:01:02.145
In this AI environment,
working shoulder to shoulder

19
00:01:02.145 --> 00:01:05.106
with our clients entails
a much higher level

20
00:01:05.106 --> 00:01:07.192
of collaboration to generate impact.

21
00:01:07.192 --> 00:01:10.153
It's really being together,
hands on keyboard,

22
00:01:10.153 --> 00:01:12.197
rethinking processes,
rethinking workflows,

23
00:01:12.197 --> 00:01:13.990
imagining a different
way of doing business,

24
00:01:13.990 --> 00:01:15.825
and that's what delivers our impact.

25
00:01:15.825 --> 00:01:18.078
BCG remains incredibly differentiated

26
00:01:18.078 --> 00:01:22.040
because it is building on its
core competitive advantages,

27
00:01:22.040 --> 00:01:25.210
if you want, of strategic
insights and clarity,

28
00:01:25.210 --> 00:01:28.213
a very collaborative,
empathetic approach, I would say,

29
00:01:28.213 --> 00:01:29.589
to the client environment.

30
00:01:29.589 --> 00:01:33.676
But now, we've really added a very, very

31
00:01:34.844 --> 00:01:37.806
strong level of technical
chops that allow us

32
00:01:37.806 --> 00:01:40.266
to see the impact all the way through.

33
00:01:40.266 --> 00:01:42.102
And so it's actually a
lot of fun for our teams,

34
00:01:42.102 --> 00:01:43.478
and it's a lot of fun for our clients,

35
00:01:43.478 --> 00:01:45.396
because we get to invent a new way

36
00:01:45.396 --> 00:01:46.439
of doing business together.