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<v ->It is a wonderful and very interesting time to be CEO.</v>

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Yet, it can also feel complicated

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or even overwhelming at times.

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At BCG, we work with CEOs

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around the world and across industries

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to help them navigate their toughest challenges.

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There's a lot to juggle.

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Obviously, leading the company in a way

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that it delivers top-line growth, strong profitability,

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and cash flow is a priority at every point in time.

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Setting the long-term purpose, vision,

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and strategy matters just as much.

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But today, CEOs do all of that,

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facing enormous uncertainties.

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Where will the economy go?

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Not only in your home market, but globally?

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How could politics

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and rapidly-changing, highly personal societal expectations

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impact the company, and what geopolitical scenarios

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could add further complexity?

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Technology, in particular AI and generative AI,

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are likely to change every industry

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and many core processes.

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CEOs need to understand and shape the tech

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and AI agenda for their company,

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working closely with a very wide range of partners.

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Climate and sustainability challenges come on top.

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We have not solved these.

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CEOs continue to feel pressure

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from many stakeholders in that regard,

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and they have to make complex decisions

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with very long-term impact.

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And as a CEO, you have to navigate

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all of this while keeping energy high,

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remaining positive and empathetic,

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so you build trust with customers,

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energize your employees,

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and attract top talent for the future.

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Wow.

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As I've witnessed CEOs dealing with these challenges,

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I've seen impressive successes,

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people who truly love the jobs they have

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and are making a massive impact.

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At BCG, we listen hard

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and we help CEOs make sense of the world,

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solve their biggest challenges, and excel in their work.

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A thriving CEO is so important - for the business,

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for employees, for customers, and communities.

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(upbeat chiming)