WEBVTT

00:00:00.208 --> 00:00:02.127
Paul, thanks so much for joining us today.

00:00:02.127 --> 00:00:04.796
I want to ask you for a couple of
questions about marketing.

00:00:04.879 --> 00:00:06.297
The consumer journey is undergoing one of

00:00:06.297 --> 00:00:07.841
the biggest shifts in a decade.

00:00:08.049 --> 00:00:10.552
What is it that marketers need to know most?

00:00:10.844 --> 00:00:15.432
We're seeing one of the fastest changes
in shopper, user,

00:00:15.432 --> 00:00:21.855
consumer behavior that we've seen in a
generation—where the top of the marketing

00:00:21.855 --> 00:00:23.523
funnel is collapsing.

00:00:23.690 --> 00:00:26.902
Everything, from discovery through conversion,

00:00:26.902 --> 00:00:30.405
has shrunk to a quick question and an
answer from an LLM.

00:00:30.405 --> 00:00:33.283
That's becoming very disruptive
to a lot of businesses.

00:00:33.283 --> 00:00:35.327
Now we're in 2026,

00:00:35.327 --> 00:00:39.122
and what should brands do to succeed with AI?

00:00:39.289 --> 00:00:44.836
I think the brands that succeed with AI
are going to take control of surfaces

00:00:44.836 --> 00:00:48.673
they own as opposed to renting attention
from others.

00:00:48.799 --> 00:00:50.592
They're going to build stronger brands.

00:00:50.801 --> 00:00:55.305
They're going to lean into their apps and
create very strong experiences with

00:00:55.305 --> 00:00:58.225
personal data,
and they're going to do things that

00:00:58.225 --> 00:01:00.936
strengthen longer term customer relationships.

00:01:01.395 --> 00:01:05.941
If AI can buy consumers,
what does loyalty really look like?

00:01:06.233 --> 00:01:06.566
Yeah.

00:01:06.775 --> 00:01:10.362
I mean, I think that loyalty becomes strong

00:01:10.362 --> 00:01:12.781
brands and strong experiences.

00:01:13.031 --> 00:01:17.119
If you have a great brand,
are building really customer first

00:01:17.119 --> 00:01:20.080
experiences, —and hopefully some differentiation—those

00:01:20.080 --> 00:01:22.791
are the things that will help you
strengthen customer relationships and

00:01:22.791 --> 00:01:26.837
build a more lasting,
durable business in the face of these AI threats.

00:01:26.837 --> 00:01:27.921
Paul, thank you very much.

00:01:27.921 --> 00:01:29.006
It's been great talking to you.

00:01:29.423 --> 00:01:29.882
Thank you.