WEBVTT

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Welcome to you both.

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Deeptha, to you first.

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How does Philips Personal Health think
about R&D

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investment in perhaps areas that have
been overlooked?

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It's a great question.

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We always start with trying to think
about where the unmet consumer needs are.

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That's always where R&D
investment makes a difference by

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solving problems that are overlooked.

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A great example is we've been selling
shavers for 100 years,

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and recently chanced upon the insight
that there are commuters looking to shave

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and save time on the commute to work,
and that's led us to invest in portable

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travel shavers,
a category you wouldn't have thought

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existed a few years ago.

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What does it take to translate all of
this consumer insight we have into

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creating excellent products—that they
actually want?

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I would say it takes a lot of iteration,
but also really paying attention to the

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final consumer experience that you want
to deliver and making sure that you're

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not just solving the problem but also
enhancing the user experience.

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And maybe to build on that,
I think you already said it a little bit,

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but it's around,
it's not around product anymore, right?

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It's really around solutions.

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So how do we create dynamic personalized
solutions really tailored to the consumer.

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And I think that makes it very,
very difficult today to solve for really

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consumer needs, right.

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So do you really have a deep
understanding in consumer needs,

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their behavioral attributes, etceteras?

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I think that's exactly as you're saying, that’s the key.

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What consumer trends are you seeing that
are most driving product development at

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the moment?

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So I feel humbled to be next to Deeptha.

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I think Philips has 200 patents last year
alone, or something.

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But I think, you know,
some of the trends I think—I'll mention

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But I think, you know,
some of the trends I think—I'll mention

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I think there are two which are going to
be quite pervasive.

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One is precision,
precision and personalization.

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And the second one,
almost next to that or opposite of that

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is equity and inclusion.

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Because what's going to happen if wealth
is going to be dictating more how you

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organize your health,
there's going to be disparity on how

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people get their solutions to them.

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So I think these two things will be quite
pervasive, I think,

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in the next five years.

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I couldn't agree more.

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And just to add,
I think there is an acute awareness of

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personal health,
both in terms of the physical aspects as

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well as the mental aspects.

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And as Diederik mentioned,
people are expecting not just a

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performance outcome but also an
experience outcome, you know,

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which is personalized to them and
enhances their entire use.

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Brilliant.

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Thank you both so much.

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Thank you.