WEBVTT

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Volker, welcome.

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We see increasing consumer trends towards health.

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So how at Mondelēz are you balancing
indulgence with that?

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We are in the business of snacks and snacking.

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So, obviously,
indulgence is what our consumers are

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looking for.

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We're obviously not in the business of
nourishing consumers.

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So it's a healthy,
balanced diet that's required.

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So if you go for what's a good healthy lifestyle,

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yet a good snack and a nice snack in
between is important for our consumers.

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Obviously, we look at the right quality ingredients.

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We provide quality snack solutions for
the consumers.

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So that's why we have in our mission to
do snacking right with the right

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information for the consumers,
so they can make educated decisions and

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find the right solutions for their needs.

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I just want to focus the spotlight on the
business landscape in Europe.

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What are the key takeaways for consumer
companies there?

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The first and foremost is stay focused on
your consumer because obviously even on a

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European landscape,
there's no European consumers.

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So consumer dynamics vary big time in the
different parts of Europe and different

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countries in Europe.

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So in general,
if you take it in a global context,

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I think right now in Europe,
we're in a pretty solid footing,

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specifically on the snacks and the food
side of things.

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Obviously, it's a pretty volatile world nowadays,

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geopolitical and economically.

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Yet, we see when you really focus on serving

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the right consumers with the right things
that give them pleasure, in our case,

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or solves their needs,
you can thrive and grow the business and

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grow the category.

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So it's actually a better situation than
in other parts of the developed world

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right now.

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You're a well-established legacy brand

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with a rich history.

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How do you balance that and the trust and
the familiarity among your consumers with innovation?

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What advice do you have for leaders?

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You know,
if you have a legacy brand that's still

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there, you probably have innovated for a long,

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long time.

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So if you take some of our brands like Cadbury,

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which is a massive brand in the UK and
part of the Commonwealth,

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that's there for more than 200 years,
thanks to constant innovation.

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Obviously, you keep the DNA of the brand healthy,

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but you evolve together with the consumer
as well as what the technology and

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science allow you to do.

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So if you stop innovating,
you're going to die.

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Therefore, you need to innovate.

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So it's not something you need to put in balance.

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You just have to continuously innovate
while staying true to who you are.

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Thank you so much for your time.

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You're welcome.