WEBVTT 00:00:00.700 --> 00:00:02.340 People mean business. 00:00:02.340 --> 00:00:04.860 People generate values for companies. 00:00:04.860 --> 00:00:09.260 And companies create value for employees and society. 00:00:09.420 --> 00:00:14.540 It’s about bridging interests, aligning efforts, and creating win, win, win. 00:00:15.100 --> 00:00:20.220 Few other studies show this better than the Creating People Advantage study, the CPA. 00:00:20.540 --> 00:00:23.460 We at the HR people and organizational side 00:00:23.460 --> 00:00:27.380 are deeply connected and committed to the business agenda. 00:00:27.980 --> 00:00:32.420 And BCG is showing that the bridge is built from both sides. 00:00:32.580 --> 00:00:36.260 The CPA has a lot of interesting findings and comparisons 00:00:36.260 --> 00:00:40.420 that can act as starting points for deeper analysis. 00:00:40.420 --> 00:00:45.060 Enjoy your read and build on findings within your own context.