WEBVTT

00:00:00.083 --> 00:00:04.754
Marissa, what are you most excited about in terms of the new era of marketing?

00:00:05.046 --> 00:00:08.133
Well, you know, time is our most precious commodity, right?

00:00:08.550 --> 00:00:10.760
And I see the promise of AI

00:00:10.760 --> 00:00:13.555
as really helping give us more time to do the things

00:00:13.555 --> 00:00:15.473
that we love to do in marketing.

00:00:15.765 --> 00:00:17.475
So think about it: We're data rich,

00:00:17.475 --> 00:00:21.646
but we spend a lot of time synthesizing data
into actual insights

00:00:21.646 --> 00:00:25.859
that then inspire the creative or the solution that
we're trying to develop.

00:00:25.859 --> 00:00:27.402
So what really excites me is

00:00:27.402 --> 00:00:29.404
I think we're going to be able to utilize AI to

00:00:29.404 --> 00:00:32.240
help us synthesize that data into insights

00:00:32.240 --> 00:00:37.120
so that we can get to the good work of
the creation of the human-focused solutions.