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- David, Marie.

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Marie, what excites you most about AI

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and the impact it could have
on marketing in the future?

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- I think what I'm the most
excited about is the fact

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that marketers can finally
go back to marketing.

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And so marketers can focus on ideas,

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insights, connections, measurements,

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and delegate to machines,

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automation of some tasks,

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but also on the gen AI side,

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the volume, velocity, variations

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when it comes to asset production.

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So overall, I think it's a very
exciting time for marketers.

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And as we say at Google,
you're not competing with AI,

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you're competing with marketers using AI.

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- I'd say I'd echo that and also add that

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now that there may be opportunities

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to do more content, more
scaling of variations

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of messages and targeting
different audiences,

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I think the promise of precision

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and personalization can
go to that next level.

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That would be, I think,
potentially the biggest value

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creating new thing in the next few years

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that we could hope to get.