- David, Marie.
Marie, what excites you most about AI
and the impact it could have on marketing in the future?
- I think what I'm the most excited about is the fact
that marketers can finally go back to marketing.
And so marketers can focus on ideas,
insights, connections, measurements,
and delegate to machines,
automation of some tasks,
but also on the gen AI side,
the volume, velocity, variations
when it comes to asset production.
So overall, I think it's a very exciting time for marketers.
And as we say at Google, you're not competing with AI,
you're competing with marketers using AI.
- I'd say I'd echo that and also add that
now that there may be opportunities
to do more content, more scaling of variations
of messages and targeting different audiences,
I think the promise of precision
and personalization can go to that next level.
That would be, I think, potentially the biggest value
creating new thing in the next few years
that we could hope to get.