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- Grace, Jo, welcome.

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Grace, start with telling me
what makes great innovation?

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What are you looking for?

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- I think when we're
talking about innovation

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in the wider sense,

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we're talking about creativity
made real in the world today.

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So we're looking at scale

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and we're looking at things
that haven't been done before

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and the ability to bring
those ideas to life

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in a way that can reach
maybe even a few people

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but radically transform their lives.

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- Jo, what enables companies
to build great innovation

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from the inside out?

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- So I think firstly it's
being able to do exactly

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as Grace said, but speaking
directly to a consumer need.

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So being able to create something

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that can get commercial scale quickly

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you need to understand where
that demand is coming from,

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what the shape of it is,

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and how an innovation can address that

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either in an incremental way,

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for example, through a variant
or in a more substantive way.

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- What are some of the trends and themes

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that you're seeing at the
moment that you think will last?

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- I'm really interested to
see organizations at scale

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engaging with world problems
in a meaningful way.

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It feels like the briefs we
all set out to our companies

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and our clients maybe 10 years
ago are coming to fruition.

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A lot of the work we've seen
might include multiple patents,

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it will include people
from different locations,

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different skills coming together

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to actually finally be
able to do something

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of great significance at scale.

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- Okay.

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- I think being able to do that

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in a way that is deeply
efficient given the advent of AI,

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specifically leveraging consumer insight,

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combining that with both
open AI to enable it

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and then gen AI to potentially launch that

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into a kind of creative output.

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- Finally, in this current environment,

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lots of competing interest, I suppose,

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for the dollar or the pound as it were.

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How important is it to invest
in innovation for a company?

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- It's essential.

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And if we don't, then we
are dead in the water.

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I think that's not just about
what needs to be done today,

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it's about a path of investing
in talent as well as finance,

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being open to collaborate

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to ensure that we are
considering all verticals

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and choosing to engage with open eyes.

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- Yes I always find it interesting

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how few businesses have a
chief innovation officer

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or somebody who is
nominally and very clearly

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in charge of innovation.

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Innovation for me is absolutely growth.

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If we're not innovating,
then we're standing still

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and if you're standing
still, you're not competing,

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and you certainly won't be
competing in the next five years.

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So innovation for me is critical.

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It is the growth engine of the future.

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- Jo, Grace, thank you so much.

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- Thank you.