WEBVTT

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- Kevin, welcome.

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Just explain to me how you're
seeing the digital age change

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the live experience or
how the live experience

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is being changed in the digital age.

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- Yes, I mean, for us,

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we're always about the fan experience

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and the biggest thing that's
happening in our lives

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is probably AR actually,

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we have a amazing
partnership with Snapchat

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and we're creating real
utilities with maps

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to help you get around the festival

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and friend finders to find your friends.

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And just a lot of entertainment,
fun related things,

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that just extends the
experience for our music fans.

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That's probably the biggest thing

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that we're working on right now.

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- So, you're mentioning AR,

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where else are you seeing
the the big opportunities

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and also I suppose the challenges?

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- The other area that we
spend a lot of time on

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is everything around live of course,

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but live streaming, live
content, live pieces.

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And there's really,

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the market has really
taken a big turn over

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the last few years where live
experiences and live content

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is actually what fans are craving.

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And so we're capturing
moments and experiences

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and helping our brands extend

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their investments already
at our festivals for example

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and sending that great authentic content

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which allows us to get brands

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that have an authentic message out.

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And I think that's really the holy grail

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of what we're trying to do.

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- Well, you mentioned brands there.

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What role do they have in
shaping the live experience?

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- Yeah, I think if we
do it right together,

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it's very authentic.

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We love to add to the experience.

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If our brands could add to the experience,

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we already know that
fans will be receptive

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to working with those brands.

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And so that's our biggest job,

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making sure that any type of experience

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at a music festival or anything like that,

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that it's authentic, it's fun, it's real

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and hopefully it's shareable
if we do our job right.

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You're optimistic.

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- Yeah, look, we get the benefit

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of all these wonderful
platforms that keep creating

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and allowing us to distribute.

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And we learned really early on,

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we go where the music fans are,

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they're the same fans
that are at our shows

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that are at our festivals.

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But all fans really ingest content

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in so many different ways.

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Some short form, some long form,

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but we just want to make sure

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that we're able to extend
it wherever possible.

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- Kevin, thank you so much.

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- All right, thank you.