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- We ran a survey of more than
200 CMOs across industries

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and geographies to understand how they use

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generative AI today.

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More than 70% of them
are experimenting already

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and they are looking
at three opportunities.

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The first one, the one
that they are addressing

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the most, is personalization.

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67% of them have already
started experimenting with that

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but they are also looking
at two other opportunities,

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marketing operations, to automate

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and gain more productivity,
and insights and innovation.

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And actually, 84% of
CMOs are already thinking

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about launching new products,
innovations, business models,

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leveraging generative AI
in the next two years.