- We ran a survey of more than 200 CMOs across industries
and geographies to understand how they use
generative AI today.
More than 70% of them are experimenting already
and they are looking at three opportunities.
The first one, the one that they are addressing
the most, is personalization.
67% of them have already started experimenting with that
but they are also looking at two other opportunities,
marketing operations, to automate
and gain more productivity, and insights and innovation.
And actually, 84% of CMOs are already thinking
about launching new products, innovations, business models,
leveraging generative AI in the next two years.