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To drive growth in the age
of AI, CMOs need to commit

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to end-to-end transformation
and own the agenda from within.

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For the first time, roughly half of CMOs

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say Marketing now leads
AI investment decisions

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in their function,

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a sharp departure from
the broader enterprise

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where CEOs still dominate.

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The leaders who are acting on that mandate

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are seeing multiple benefits:

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a threefold increase in marketing ROI,

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a tenfold improvement
in campaign cycle times,

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and 20% to 30% productivity improvements.

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CMOs need to rewire their
organizations for AI,

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from the roles, and people,
and skills they have

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to the processes and structure

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to the entire partner ecosystem.

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Forty-three percent of
CMOs are significantly

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increasing AI investment.

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And within this group,

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41% are dramatically increasing investment

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in the end-to-end workflow orchestration.

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The shift from disconnected
and siloed tools

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to a connected operating infrastructure

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is what separates the
leaders from the laggards.

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CMOs need to build a
modern agentic tech stack,

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one designed from the ground up

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for how AI tools, agents, and
workflows operate together.

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Leading CMOs are no longer asking,

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"Which tools should we buy?"

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They're asking, "What operating system

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will enable my AI tools,
agents, and workflows

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to function together most effectively?"

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CMOs need to turn data

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into a genuine customer
experience advantage.

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We know data, obviously, is the foundation

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of any modern marketing stack,
but having it is not enough.

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The gap between leaders
and laggards right now

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is activation, using data intelligently

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across every touchpoint

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to shape experiences that
actually drive growth.