WEBVTT

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To reach the golden age of marketing,

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we need to focus on the
power of authentic art

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that truly connects with humans

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and is grounded in real data.

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Top brands are really
clearly articulating

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their strategic differentiation,
their consumer target,

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their brand guardrails

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in a way that agents can execute at scale.

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That brand strategy translates
outside of marketing as well.

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That's not less creativity.

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That's creativity doing harder
and more strategic work.

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AI transformation is a people problem

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before it's a technology problem.

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About 80% of CMOs

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are investing in upskilling
their teams on AI and GenAI.

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They're not assuming

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they can buy the capability off the shelf.

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They're building this
capability from within.

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It's very clear from
this week at Cannes,

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CMOs are driving the AI agenda

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when it comes to the marketing function.

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So they need to be bold,

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they need to inspire
curiosity across their teams.

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Because the agent-native attacker brands?

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They're coming.

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They're gonna be here in the
front seat in 2027 at Cannes.