Hi, I'm Jo Stringer.
Welcome to BCG here at Cannes.
This week sees the leading marketers, innovators, creators,
and thought leaders all come together here in Cannes to
discuss some of the most important topics in marketing
today.
The conversation is inevitably going to focus on AI, the way
it's evolved over the last year, dramatically changing the
landscape of marketing, and where it's going over the next,
particularly the intersection and the tension that exists
between excelling in technology and continuing to drive human
ingenuity.
I can't wait to dive into these topics and more, reconnect with
old friends, and, of course, hopefully make a bunch of new
ones.
If you're here in Cannes, please do join us here at the BCG
Cabana.
We're right here opposite the Palais.
And if you're not, don't worry, follow us on social to have all
the latest.