WEBVTT

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Hi, I'm Jo Stringer.

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Welcome to BCG here at Cannes.

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This week sees the leading
marketers, innovators, creators,

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and thought leaders all come
together here in Cannes to

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discuss some of the most
important topics in marketing

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today.

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The conversation is inevitably
going to focus on AI, the way

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it's evolved over the last year,
dramatically changing the

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landscape of marketing, and
where it's going over the next,

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particularly the intersection
and the tension that exists

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between excelling in technology
and continuing to drive human

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ingenuity.

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I can't wait to dive into these
topics and more, reconnect with

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old friends, and, of course,
hopefully make a bunch of new

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ones.

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If you're here in Cannes, please
do join us here at the BCG

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Cabana.

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We're right here opposite the
Palais.

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And if you're not, don't worry,
follow us on social to have all

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the latest.