WEBVTT 1 00:00:00.000 --> 00:00:01.770 (mellow music) 2 00:00:01.770 --> 00:00:03.350 What's happened in 2020 3 00:00:03.350 --> 00:00:07.610 is the pandemic has demonstrated the incredible power, 4 00:00:07.610 --> 00:00:10.830 flexibility, and scalability 5 00:00:10.830 --> 00:00:14.610 that drives the economics of companies' businesses. 6 00:00:14.610 --> 00:00:16.970 line:15% These digital business models 7 00:00:16.970 --> 00:00:19.520 line:15% have fundamentally changed value chains 8 00:00:19.520 --> 00:00:21.423 line:15% across every industry. 9 00:00:22.640 --> 00:00:24.940 Whether it's shopping for your groceries on Instacart, 10 00:00:24.940 --> 00:00:27.850 or getting an exercise in on your Peloton bike, 11 00:00:27.850 --> 00:00:30.603 or hosting a board meeting on Zoom, 12 00:00:32.120 --> 00:00:35.110 line:15% this set of experience has really transformed the way 13 00:00:35.110 --> 00:00:38.130 line:15% senior leaders think about the power and potential 14 00:00:38.130 --> 00:00:40.090 of digital technologies. 15 00:00:40.090 --> 00:00:42.870 Digital technologies are not going to slow down. 16 00:00:42.870 --> 00:00:45.570 Rather, they're going to continue to accelerate. 17 00:00:45.570 --> 00:00:48.220 And with that, create an ever-expanding universe 18 00:00:48.220 --> 00:00:51.833 of opportunities to reimagine and reinvent your business. 19 00:00:52.850 --> 00:00:56.700 Digital is no longer about apps, or automation, or websites. 20 00:00:56.700 --> 00:01:00.020 Rather, quite simply, it's about innovation. 21 00:01:00.020 --> 00:01:02.490 It's about the ability to systematically harness 22 00:01:02.490 --> 00:01:05.910 digital technologies and create competitive advantage 23 00:01:05.910 --> 00:01:07.023 in your core business. 24 00:01:08.000 --> 00:01:12.130 It's the ability to innovate at speed and at scale. 25 00:01:12.130 --> 00:01:16.140 So, the question CEOs are asking is, "How?" 26 00:01:16.140 --> 00:01:17.950 Enter the innovation flywheel, 27 00:01:17.950 --> 00:01:20.860 the learning loop that powers everyday innovation. 28 00:01:20.860 --> 00:01:23.500 The flywheel provides an operational blueprint 29 00:01:23.500 --> 00:01:25.520 that empowers frontline teams 30 00:01:25.520 --> 00:01:28.740 to drive successive rounds of continuous innovation, 31 00:01:28.740 --> 00:01:31.490 every single day at the rock face. 32 00:01:31.490 --> 00:01:35.120 We at Digital Ventures believe market-leading incumbents 33 00:01:35.120 --> 00:01:39.940 can harness the flywheel to create new innovation velocity 34 00:01:39.940 --> 00:01:40.773 in their business. 35 00:01:40.773 --> 00:01:42.710 (mellow music) 36 00:01:42.710 --> 00:01:44.910 The more that you know about your customer, 37 00:01:44.910 --> 00:01:46.340 the greater the insights, 38 00:01:46.340 --> 00:01:48.420 and the greater the opportunity that you have 39 00:01:48.420 --> 00:01:51.450 to innovate and deliver value for them. 40 00:01:51.450 --> 00:01:53.420 Every interaction with the customer 41 00:01:53.420 --> 00:01:56.590 provides additional data and information, 42 00:01:56.590 --> 00:01:58.840 which in turn provides insights 43 00:01:58.840 --> 00:02:03.530 about where and how value can be delivered to that customer. 44 00:02:03.530 --> 00:02:06.800 This then drives the next round of innovation, 45 00:02:06.800 --> 00:02:09.470 which leads to deeper engagement with customers 46 00:02:09.470 --> 00:02:12.050 and superior business results. 47 00:02:12.050 --> 00:02:13.270 By starting small 48 00:02:13.270 --> 00:02:16.900 and focusing on delivering immediate business impact, 49 00:02:16.900 --> 00:02:19.420 leaders can get the first flywheel spinning. 50 00:02:19.420 --> 00:02:21.870 From there, the flywheel gathers momentum, 51 00:02:21.870 --> 00:02:24.130 creating a snowball effect, 52 00:02:24.130 --> 00:02:25.980 as innovation takes root in the culture, 53 00:02:25.980 --> 00:02:29.010 in the ways of working, and in the leadership model. 54 00:02:29.010 --> 00:02:32.420 This in effect is the path that enables an organization 55 00:02:32.420 --> 00:02:35.270 to achieve innovation at speed, at scale, 56 00:02:35.270 --> 00:02:36.436 across the entire enterprise. 57 00:02:36.436 --> 00:02:39.019 (mellow music)