(mellow music)
-: What's happened in 2020
is the pandemic has demonstrated the incredible power,
flexibility, and scalability
that drives the economics of companies' businesses.
These digital business models
have fundamentally changed value chains
across every industry.
-: Whether it's shopping for your groceries on Instacart,
or getting an exercise in on your Peloton bike,
or hosting a board meeting on Zoom,
this set of experience has really transformed the way
senior leaders think about the power and potential
of digital technologies.
Digital technologies are not going to slow down.
Rather, they're going to continue to accelerate.
And with that, create an ever-expanding universe
of opportunities to reimagine and reinvent your business.
Digital is no longer about apps, or automation, or websites.
Rather, quite simply, it's about innovation.
It's about the ability to systematically harness
digital technologies and create competitive advantage
in your core business.
-: It's the ability to innovate at speed and at scale.
So, the question CEOs are asking is, "How?"
-: Enter the innovation flywheel,
the learning loop that powers everyday innovation.
The flywheel provides an operational blueprint
that empowers frontline teams
to drive successive rounds of continuous innovation,
every single day at the rock face.
We at Digital Ventures believe market-leading incumbents
can harness the flywheel to create new innovation velocity
in their business.
(mellow music)
-: The more that you know about your customer,
the greater the insights,
and the greater the opportunity that you have
to innovate and deliver value for them.
Every interaction with the customer
provides additional data and information,
which in turn provides insights
about where and how value can be delivered to that customer.
This then drives the next round of innovation,
which leads to deeper engagement with customers
and superior business results.
-: By starting small
and focusing on delivering immediate business impact,
leaders can get the first flywheel spinning.
From there, the flywheel gathers momentum,
creating a snowball effect,
as innovation takes root in the culture,
in the ways of working, and in the leadership model.
This in effect is the path that enables an organization
to achieve innovation at speed, at scale,
across the entire enterprise.
(mellow music)