WEBVTT

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(mellow music)

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<v ->What's happened in 2020</v>

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is the pandemic has demonstrated the incredible power,

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flexibility, and scalability

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that drives the economics of companies' businesses.

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These digital business models

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have fundamentally changed value chains

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across every industry.

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<v ->Whether it's shopping for your groceries on Instacart,</v>

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or getting an exercise in on your Peloton bike,

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or hosting a board meeting on Zoom,

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this set of experience has really transformed the way

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senior leaders think about the power and potential

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of digital technologies.

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Digital technologies are not going to slow down.

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Rather, they're going to continue to accelerate.

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And with that, create an ever-expanding universe

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of opportunities to reimagine and reinvent your business.

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Digital is no longer about apps, or automation, or websites.

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Rather, quite simply, it's about innovation.

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It's about the ability to systematically harness

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digital technologies and create competitive advantage

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in your core business.

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<v ->It's the ability to innovate at speed and at scale.</v>

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So, the question CEOs are asking is, "How?"

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<v ->Enter the innovation flywheel,</v>

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the learning loop that powers everyday innovation.

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The flywheel provides an operational blueprint

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that empowers frontline teams

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to drive successive rounds of continuous innovation,

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every single day at the rock face.

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We at Digital Ventures believe market-leading incumbents

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can harness the flywheel to create new innovation velocity

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in their business.

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(mellow music)

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<v ->The more that you know about your customer,</v>

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the greater the insights,

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and the greater the opportunity that you have

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to innovate and deliver value for them.

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Every interaction with the customer

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provides additional data and information,

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which in turn provides insights

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about where and how value can be delivered to that customer.

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This then drives the next round of innovation,

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which leads to deeper engagement with customers

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and superior business results.

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<v ->By starting small</v>

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and focusing on delivering immediate business impact,

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leaders can get the first flywheel spinning.

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From there, the flywheel gathers momentum,

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creating a snowball effect,

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as innovation takes root in the culture,

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in the ways of working, and in the leadership model.

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This in effect is the path that enables an organization

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to achieve innovation at speed, at scale,

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across the entire enterprise.

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(mellow music)