WEBVTT
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(mellow music)
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What's happened in 2020
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is the pandemic has demonstrated the incredible power,
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flexibility, and scalability
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that drives the economics of companies' businesses.
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These digital business models
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have fundamentally changed value chains
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across every industry.
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Whether it's shopping for your groceries on Instacart,
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or getting an exercise in on your Peloton bike,
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or hosting a board meeting on Zoom,
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this set of experience has really transformed the way
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senior leaders think about the power and potential
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of digital technologies.
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Digital technologies are not going to slow down.
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Rather, they're going to continue to accelerate.
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And with that, create an ever-expanding universe
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of opportunities to reimagine and reinvent your business.
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Digital is no longer about apps, or automation, or websites.
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Rather, quite simply, it's about innovation.
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It's about the ability to systematically harness
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digital technologies and create competitive advantage
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in your core business.
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It's the ability to innovate at speed and at scale.
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So, the question CEOs are asking is, "How?"
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Enter the innovation flywheel,
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the learning loop that powers everyday innovation.
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The flywheel provides an operational blueprint
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that empowers frontline teams
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to drive successive rounds of continuous innovation,
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every single day at the rock face.
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We at Digital Ventures believe market-leading incumbents
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can harness the flywheel to create new innovation velocity
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in their business.
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(mellow music)
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The more that you know about your customer,
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the greater the insights,
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and the greater the opportunity that you have
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to innovate and deliver value for them.
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Every interaction with the customer
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provides additional data and information,
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which in turn provides insights
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about where and how value can be delivered to that customer.
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This then drives the next round of innovation,
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which leads to deeper engagement with customers
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and superior business results.
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By starting small
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and focusing on delivering immediate business impact,
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leaders can get the first flywheel spinning.
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From there, the flywheel gathers momentum,
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creating a snowball effect,
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as innovation takes root in the culture,
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in the ways of working, and in the leadership model.
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This in effect is the path that enables an organization
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to achieve innovation at speed, at scale,
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across the entire enterprise.
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(mellow music)