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So as a CMO, if you are thinking

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about how you can showcase your impact and collaborate

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with the other C-suite members,

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I would encourage you as a first step

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not to focus on just marketing.

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When you're thinking of the impact on your brand,

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on your customers, on your clients, on your innovation,

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you should be thinking very holistically

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about how the different pieces of the puzzle

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actually fit together.

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How can you interact with your commercial director,

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your finance director, to see how together

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you build the most synced and integrated plans

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and look at ROI and measurement very holistically.