So as a CMO, if you are thinking
about how you can showcase your impact and collaborate
with the other C-suite members,
I would encourage you as a first step
not to focus on just marketing.
When you're thinking of the impact on your brand,
on your customers, on your clients, on your innovation,
you should be thinking very holistically
about how the different pieces of the puzzle
actually fit together.
How can you interact with your commercial director,
your finance director, to see how together
you build the most synced and integrated plans
and look at ROI and measurement very holistically.