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Oftentimes, when people think about trust in business

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or trust in a company,

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they think about perceived trust

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and they think about how you communicate

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and the communications imperative around trust.

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At BCG, we're thinking about trust as a business imperative

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in terms of value creation

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and in terms of strategic advantage.

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You have to think about trust

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in terms of the explicit and the implicit promise

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that you as a company and as a brand make

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not just to your customer, not just to your consumer,

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but your employees, your investors,

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government officials, and civil society.

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And what BCG has been doing is studying trust,

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both systemic trust,

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the system of trust in and around your enterprise,

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and also the value of trust.

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The most recent study using the BCG Trust Index

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looked at the drivers of trust,

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which are competence, fairness,

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transparency, and resilience,

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and how that applied to the top 1,000 companies.

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And what we found is that there's a real premium

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for the top 100 companies

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of 2.5 times in return and 47% of priced earnings

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and a downside of 15%.

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So trust isn't just an ethereal concept,

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it is actually a driver of significant value in business,

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and we're taking it that seriously

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with our clients and for the marketplace.