Oftentimes, when people think about trust in business
or trust in a company,
they think about perceived trust
and they think about how you communicate
and the communications imperative around trust.
At BCG, we're thinking about trust as a business imperative
in terms of value creation
and in terms of strategic advantage.
You have to think about trust
in terms of the explicit and the implicit promise
that you as a company and as a brand make
not just to your customer, not just to your consumer,
but your employees, your investors,
government officials, and civil society.
And what BCG has been doing is studying trust,
both systemic trust,
the system of trust in and around your enterprise,
and also the value of trust.
The most recent study using the BCG Trust Index
looked at the drivers of trust,
which are competence, fairness,
transparency, and resilience,
and how that applied to the top 1,000 companies.
And what we found is that there's a real premium
for the top 100 companies
of 2.5 times in return and 47% of priced earnings
and a downside of 15%.
So trust isn't just an ethereal concept,
it is actually a driver of significant value in business,
and we're taking it that seriously
with our clients and for the marketplace.