WEBVTT 1 00:00:00.400 --> 00:00:03.620 I've benefited from many sponsors throughout my career. 2 00:00:03.620 --> 00:00:07.060 And I've also had the joy and the privilege to be the 3 00:00:07.060 --> 00:00:09.220 sponsor of many people over the years. 4 00:00:09.220 --> 00:00:11.330 So let me share why I think sponsorship 5 00:00:11.330 --> 00:00:12.920 is crucially important. 6 00:00:12.920 --> 00:00:16.760 First, I prefer sponsorship over mentorship. 7 00:00:16.760 --> 00:00:18.800 It's more than guidance. 8 00:00:18.800 --> 00:00:21.100 It's about helping someone open the door 9 00:00:21.100 --> 00:00:23.210 and walk through the door. 10 00:00:23.210 --> 00:00:26.720 Second, sponsorship is not a one-way street, 11 00:00:26.720 --> 00:00:28.760 both parties benefit from it. 12 00:00:28.760 --> 00:00:31.930 This is why some refer to it as reverse mentorship. 13 00:00:31.930 --> 00:00:35.120 Some refer to it as reverse mentorship. 14 00:00:35.120 --> 00:00:37.600 I prefer to call it dual sponsorship. 15 00:00:37.600 --> 00:00:40.040 Third, it's a lot about listening, 16 00:00:40.040 --> 00:00:43.030 understanding the other person's ambition. 17 00:00:43.030 --> 00:00:45.510 So it's important to not just assume 18 00:00:45.510 --> 00:00:48.349 someone else's ambition. And this is important 19 00:00:48.349 --> 00:00:51.100 to make multi-generational teams work 20 00:00:51.100 --> 00:00:52.250 in today's environment.