WEBVTT 1 00:00:00.560 --> 00:00:03.190 Businesses are critical to supporting the world 2 00:00:03.190 --> 00:00:04.980 and responding to global crises. 3 00:00:04.980 --> 00:00:07.190 It doesn't matter which crisis we're dealing with, 4 00:00:07.190 --> 00:00:09.520 the conflict that we're dealing with in the world, 5 00:00:09.520 --> 00:00:12.670 the climate crisis, or the COVID crisis. 6 00:00:12.670 --> 00:00:15.180 When we talk about the humanitarian crisis 7 00:00:15.180 --> 00:00:16.650 that the world is grappling with, 8 00:00:16.650 --> 00:00:19.090 especially right now in response to Ukraine, 9 00:00:19.090 --> 00:00:21.830 businesses can do at least three things 10 00:00:21.830 --> 00:00:23.310 that are really important. 11 00:00:23.310 --> 00:00:25.330 Businesses all over the world need talent, 12 00:00:25.330 --> 00:00:27.130 and the refugees from Ukraine 13 00:00:27.130 --> 00:00:29.060 and everywhere else in the world right now 14 00:00:29.060 --> 00:00:31.560 actually need employment, need jobs. 15 00:00:31.560 --> 00:00:33.840 That's the number one role businesses can play. 16 00:00:33.840 --> 00:00:36.380 Number two, businesses need to use their voice. 17 00:00:36.380 --> 00:00:37.898 Speak up for your values. 18 00:00:37.898 --> 00:00:40.550 Let governments around the world and the influencers 19 00:00:40.550 --> 00:00:42.150 know what you stand for. 20 00:00:42.150 --> 00:00:44.130 And third, support your employees. 21 00:00:44.130 --> 00:00:45.400 Employees need empathy, 22 00:00:45.400 --> 00:00:48.270 and they can also use support for the initiatives 23 00:00:48.270 --> 00:00:49.290 that they're driving. 24 00:00:49.290 --> 00:00:52.117 At BCG, two of the many things that we've done 25 00:00:52.117 --> 00:00:53.978 to support the Ukrainian refugees 26 00:00:53.978 --> 00:00:56.540 include our Ukrainian virtual hub 27 00:00:56.540 --> 00:00:58.310 and Unterkunft-Ukraine. 28 00:00:58.310 --> 00:01:01.338 The Ukrainian virtual hub creates job opportunity postings 29 00:01:01.338 --> 00:01:04.655 and easy application for Ukrainian refugees 30 00:01:04.655 --> 00:01:06.714 for jobs within BCG. 31 00:01:06.714 --> 00:01:08.440 We're building a strong pipeline, 32 00:01:08.440 --> 00:01:10.655 and we've already hired Ukrainian refugees. 33 00:01:10.655 --> 00:01:14.680 Unterkunft-Ukraine creates a matching platform 34 00:01:14.680 --> 00:01:17.340 so that those who are offering housing to refugees 35 00:01:17.340 --> 00:01:19.060 can be matched with the refugees 36 00:01:19.060 --> 00:01:20.460 that are in need of housing.