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- I'm Edie Lush.

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I'm here in the studio, it's Davos 2023.

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Very pleased to be here
with Neeraj Aggarwal.

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Thanks for coming by.

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- Edie, thank you for having me.

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- You are the Regional Chair
for Asia Pacific, for BCG.

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So I wonder what keeps leaders,

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that you speak to awake
at night in these times?

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- So look, I'm listening as
I'm talking to the leaders,

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I'm picking up a few things.

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Maybe if I pick my top three.

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Number one is the playbook
that they had for the past,

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coming into this year.

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A playbook where interest rates were low.

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A playbook where the world was

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geopolitically more predictable.

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A playbook where, you know,

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in general there was less uncertainty.

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It's a playbook which
is not working anymore.

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So they're saying we need a new playbook,

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we don't know what it is.

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So that's point number one.

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- Number one.

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- So you know, number two is
they made many commitments,

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on climate and sustainability targets.

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And some of them have
been quite audacious,

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but a bit of reality is
sinking in and saying,

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"oh my gosh, what did I sign up for

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and how do I really make it happen?"

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- Right.

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- So I think that will be the number two.

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And the third is over the
last three to five years,

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digital has been a big swing factor.

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It's really kept the businesses going,

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in this period of the pandemic.

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But they're saying that,

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have we really got the
advantage out of digital?

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Have we really juiced it?

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And I think seven out of ten
CEOs, if I was to crudely say,

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are still deeply unsatisfied,

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with what they're getting out of it.

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- Interesting.