WEBVTT

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Very excited to once again be
kicking off the new Year in Las

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Vegas with CES, which is in many
ways become the preeminent

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global automotive mobility
conference.

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As you walk through the floor,
it's impossible not to get

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excited about all the exciting
new technologies that are coming

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to market that when fully
implemented are not just going

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to change the automotive
industry, but they're going to

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change society.

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I'm here with my partner Karen
Lellouche, who leads a lot of

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our work on the sales and
marketing size in an AI.

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I know you've been spending a
lot of time looking at how

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disruptive technology of AI is
going to transform the industry.

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As you talk to some of your
clients here this week, what are

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some of the things that get you
most excited about how AI is

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going to be truly
transformative?

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Well, you know what, someone
told me that last year CS was

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about an AI wave and this year
is about an AI tsunami.

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I think that's the right, that's
the right description of what's

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going on, which is like AI has
become everywhere in every

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single things that we're seeing
here.

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And when you think about the
automotive industry, it's like

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AI in the car.

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We're hearing a lot of course
around ChatGPT or Gen

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AI being used in the car as a
way to have conversation with

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the drivers.

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A lot of announcement around
this recently, but also using AI

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and Gen

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AI in the end to end customer
experience.

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So how to we reinvent the
experience by using generative

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AI.

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So somehow new bot
functionalities, but in a better

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way to enhance the experience to
be able to have a conversation

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that help the consumers
navigating the offer or being

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able to take an appointment in a
better way or coach the dealers

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so that they can be even more
efficient in the selling process

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or to the call center when the
call center is considered.

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So they're like a lot of use
cases that we're seeing, a lot

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of things that we're seeing
around how to use AI and more

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specifically this generative AI
capabilities to enhance every

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step of the customer journey.

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That's terrific, I know it's
it's hard to believe that in

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many ways Gen

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AI is only about a year old.

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How soon do you see it really
impacting the car retail

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experience?

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So it's only one year old, but
it's true that it's been already

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a few years that this idea of
how can we think differently

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about coaching both the
salesperson but also the

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consumers can be done.

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And bots are not new.

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It's been years.

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I think what's new is the
quality of the bot, the quality

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of the experience that was that
clearly wasn't there before.

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So what we're seeing based on
you know all the conversations

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we're having with many of our
clients is that all of them are

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doing pilots currently, all of
them.

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There's no one single OEM not
doing a pilot on using

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generative AI for some piece of
the customer journey of the

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customer experience.

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So the truth is when they are
able to pilot it successfully,

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we're going to scale it up and
once it's scaled up, you know

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it's going to be in every retail
experience.

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So honestly in a year from now,
I think it's going to be a

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reality almost everywhere.

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That's exciting.

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So what about you?

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What are you excited about when
you look at what's happening

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here?

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So I think one of the things
that's noticeable about this CES

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relative to years prior is the
absence of a number of the

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leading vehicle manufacturers.

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In many ways, this has become a
supplier conference.

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And what's interesting for
suppliers is on one hand,

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there's all these great new
technologies that are going to

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allow them to many ways reinvent
themselves that's going to

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secure a future for decades to
come that's really quite

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exciting.

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That said, it's difficult for
suppliers to be able to manage

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that transition and what is
arguably the most difficult

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for suppliers in the 100 plus
years with production

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volatility, with material
inflation, with labour shortages

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and so it's fun having a lot of
conversation with the clients

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about how do you really strike
the balance between positioning

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yourself to win long term while
being the best of the way the

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game is played today.

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It's an exciting time and I'm
looking forward to continuing

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the discussions this week.

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That's great.

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Thanks a lot Brian.

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It was great to see you.

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Good to see you.