WEBVTT 1 00:00:00.125 --> 00:00:02.877 Fernanda, thank you so much for joining me here at Davos. 2 00:00:02.961 --> 00:00:03.878 Thank you for having me. 3 00:00:04.587 --> 00:00:09.426 So I just wanted you to, within the week, take a look back. 4 00:00:09.426 --> 00:00:13.513 We hear so much about leaders being still very, very occupied 5 00:00:13.513 --> 00:00:16.266 with the volatility of the world economy. 6 00:00:16.599 --> 00:00:20.770 The question on how global trade develops, AI, obviously climate 7 00:00:20.770 --> 00:00:24.357 change, but I'm really curious to hear what you've been 8 00:00:24.357 --> 00:00:26.317 focusing on in these past days. 9 00:00:27.485 --> 00:00:32.157 Yeah, I've been focusing on a few things of course related to 10 00:00:32.157 --> 00:00:33.742 the nature of my job. 11 00:00:33.742 --> 00:00:38.580 So leading Africa and Asia in Yara, which is a fertilizer 12 00:00:38.580 --> 00:00:39.247 company. 13 00:00:40.331 --> 00:00:46.796 So a lot of my engagements have to do with food, food security, 14 00:00:46.796 --> 00:00:52.844 transitioning the food system to a more sustainable system. 15 00:00:53.511 --> 00:00:57.724 A lot of talks also on decarbonization and regenerative 16 00:00:57.724 --> 00:00:58.641 agriculture. 17 00:00:58.850 --> 00:01:03.688 So I have participated in smaller forums, larger forums, 18 00:01:03.688 --> 00:01:08.109 have met some government officials, NGOs, and other 19 00:01:08.109 --> 00:01:13.531 stakeholders, to talk about it because I think one of the great 20 00:01:13.531 --> 00:01:18.203 things about Davos is it's a forum where you can bring 21 00:01:18.203 --> 00:01:21.414 awareness, right, about those issues. 22 00:01:21.664 --> 00:01:25.168 So I don't think many people understand that all these 23 00:01:25.168 --> 00:01:28.713 geopolitical issues that we are facing today, they are 24 00:01:28.713 --> 00:01:32.550 intrinsically linked with food and food security. Be it the 25 00:01:32.550 --> 00:01:36.346 conflicts in the Middle East or the Russian-Ukrainian War. 26 00:01:36.596 --> 00:01:40.058 So that was really an opportunity for companies like 27 00:01:40.058 --> 00:01:43.603 mine to bring awareness and hopefully find some great 28 00:01:43.603 --> 00:01:44.771 solutions as well. 29 00:01:45.772 --> 00:01:49.567 You mentioned geopolitics and I remember a recent conversation 30 00:01:49.567 --> 00:01:53.488 we had and you said, "look, if you look at all the geopolitical 31 00:01:53.488 --> 00:01:57.158 dynamics in the world, so many people want to speak but only 32 00:01:57.158 --> 00:01:58.701 very few want to listen." 33 00:01:59.119 --> 00:02:03.498 Now we're headed into 2024 that doesn't look much calmer from a 34 00:02:03.498 --> 00:02:06.209 geopolitical perspective than 2023 did. 35 00:02:06.626 --> 00:02:09.212 So what would your advice be for business leaders? 36 00:02:11.214 --> 00:02:15.844 I think that in businesses, like in diplomacy, listening is still 37 00:02:15.844 --> 00:02:16.886 the best skill. 38 00:02:17.595 --> 00:02:23.059 So particularly in my corner of the world, I live in Asia, as 39 00:02:23.059 --> 00:02:28.815 you know, I see a lot of leaders being confronted with questions 40 00:02:28.815 --> 00:02:33.111 around China, for example, should I be in China. 41 00:02:34.904 --> 00:02:39.450 I also lead Africa and you know leaders thinking about you know 42 00:02:39.450 --> 00:02:43.204 will I ever make money in Africa, would this ever be 43 00:02:43.204 --> 00:02:44.747 profitable, and so on. 44 00:02:45.540 --> 00:02:51.171 So I feel that many leaders, they mix their political views 45 00:02:51.171 --> 00:02:56.843 or their personal views, with facts around business, right. 46 00:02:56.885 --> 00:03:03.433 I feel that making decisions that are factual and not based 47 00:03:03.433 --> 00:03:07.937 on you know, personal political views, I think that's still the 48 00:03:07.937 --> 00:03:11.065 best for the business. At least that's how I try to do it. 49 00:03:11.065 --> 00:03:14.819 I'd like to come back to something you said before. You 50 00:03:14.819 --> 00:03:17.947 mentioned your own passion, Yara's passion, 51 00:03:17.947 --> 00:03:20.742 obviously, about food security, sustainability. 52 00:03:20.742 --> 00:03:24.704 If you look back at the last big gathering, COP28 has just 53 00:03:24.704 --> 00:03:25.872 happened. 54 00:03:25.872 --> 00:03:29.500 It actually didn't get a lot of media attention on the progress 55 00:03:29.500 --> 00:03:30.001 achieved. 56 00:03:30.335 --> 00:03:31.836 I'm an optimist. 57 00:03:31.836 --> 00:03:36.382 So I actually think that COP28 had some good outcomes. It was 58 00:03:36.382 --> 00:03:40.678 the first time that fossil fuels were actually officially 59 00:03:40.678 --> 00:03:45.391 recognized as the source, or as the root cause, for the climate 60 00:03:45.391 --> 00:03:47.727 issues that we are facing today. 61 00:03:48.311 --> 00:03:53.024 I think there were some good pledges and charters that were 62 00:03:53.024 --> 00:03:57.862 signed, for example, renewable energy, and also oil-producing 63 00:03:57.862 --> 00:04:02.742 countries and companies, also exactly methane, signed in this 64 00:04:02.742 --> 00:04:03.910 charter, right. 65 00:04:04.285 --> 00:04:11.542 And committing to transitioning away from fossil fuels into, you 66 00:04:11.542 --> 00:04:15.088 know, into a net-zero situation. 67 00:04:16.464 --> 00:04:19.842 Of course, you know, a lot of people still criticized and 68 00:04:19.842 --> 00:04:23.638 said, OK, transitioning away is not the same as phasing out, but 69 00:04:23.638 --> 00:04:26.766 I think it's better than nothing, right, because the 70 00:04:26.766 --> 00:04:30.270 alternative would be to not have that pledge signed at all. 71 00:04:31.521 --> 00:04:35.108 So I think, yeah, it didn't get much publicity, but I think some 72 00:04:35.108 --> 00:04:36.859 some good things came out of it. 73 00:04:38.027 --> 00:04:41.948 As for Davos, it's much more, at least the way I see, it's much 74 00:04:41.948 --> 00:04:43.700 more business focused, right. 75 00:04:43.700 --> 00:04:48.621 So COP is very much of the government and the politician 76 00:04:48.621 --> 00:04:53.418 level, and here you have businesses and other entities 77 00:04:53.418 --> 00:04:57.380 coming together and trying to find solutions. 78 00:04:57.380 --> 00:05:01.843 I think that's my expectation for Davos: that we move a bit 79 00:05:01.843 --> 00:05:06.264 from thought leadership into action leadership, that we get 80 00:05:06.264 --> 00:05:10.727 out of here with many more concrete plans on how to resolve 81 00:05:10.727 --> 00:05:12.353 sustainability issues. 82 00:05:12.353 --> 00:05:15.690 For example, in my case you know in the food system, versus what 83 00:05:15.690 --> 00:05:17.525 has happened in the previous years. 84 00:05:17.525 --> 00:05:18.526 So I'm hopeful. 85 00:05:19.068 --> 00:05:22.864 So if I can stay on action leadership for a moment, but 86 00:05:22.864 --> 00:05:24.282 broaden the aperture. 87 00:05:24.741 --> 00:05:27.952 You've always been very passionate about what leadership 88 00:05:27.952 --> 00:05:30.455 skills the next generation of leaders needs. 89 00:05:30.621 --> 00:05:33.499 You've been passionate about driving transformation in your 90 00:05:33.499 --> 00:05:34.083 own company, 91 00:05:34.459 --> 00:05:38.171 but also more broadly. If you look at the state of the world 92 00:05:38.171 --> 00:05:41.799 today, that's so much at the focus of this Davos, as in all 93 00:05:41.799 --> 00:05:45.261 gatherings, what do you believe are the transformational 94 00:05:45.261 --> 00:05:47.889 leadership skills that really matter today? 95 00:05:49.682 --> 00:05:53.394 I think it's still about curiosity. 96 00:05:53.394 --> 00:05:57.273 If you're going to drive transformation, you need to be 97 00:05:57.273 --> 00:06:01.361 curious about the new, about what is out there that you're 98 00:06:01.361 --> 00:06:02.528 not tackling yet. 99 00:06:04.530 --> 00:06:07.116 It's about cultural intelligence. 100 00:06:07.116 --> 00:06:12.580 So we talked a bit about, right, how to operate in different 101 00:06:12.580 --> 00:06:14.248 parts of the world. 102 00:06:14.248 --> 00:06:18.461 So it's about making sure that, despite these geopolitical 103 00:06:18.461 --> 00:06:23.091 issues that we are facing, that your teams remain united, right, 104 00:06:23.091 --> 00:06:26.803 and committed to your strategy and to your mission. 105 00:06:28.012 --> 00:06:31.557 It is about agility. 106 00:06:31.891 --> 00:06:36.646 I know it's a word that a lot of people like to use, but I do 107 00:06:36.646 --> 00:06:41.317 believe that leadership without agility these days, it's not 108 00:06:41.317 --> 00:06:46.197 going to work because things are changing so fast all the time. 109 00:06:46.197 --> 00:06:48.825 I mean look at the past three years, right, that we've had in 110 00:06:48.825 --> 00:06:49.200 business. 111 00:06:49.409 --> 00:06:54.080 So you need to adapt, and adapt very, very quickly, and be 112 00:06:54.080 --> 00:06:59.043 resilient. Resilient, not only to withstand pressure, but also 113 00:06:59.043 --> 00:07:02.964 to resist the temptation to go back, or stop your 114 00:07:02.964 --> 00:07:07.468 transformation, or scale down your transformation and do 115 00:07:07.468 --> 00:07:11.931 things in the old way, just because they're comfortable. 116 00:07:12.265 --> 00:07:16.185 Sometimes it's very tempting to to stop chartering the path of 117 00:07:16.185 --> 00:07:17.103 transformation. 118 00:07:17.103 --> 00:07:20.523 And just you know what, let me do things as we've always done, 119 00:07:20.523 --> 00:07:23.401 but I think we need to be resilient and resist that. 120 00:07:23.401 --> 00:07:26.821 Because otherwise, we're never going to transform what we need 121 00:07:26.821 --> 00:07:29.073 to transform in business and in society. 122 00:07:29.866 --> 00:07:33.035 So, Fernanda, thank you so much for joining me, for sharing your 123 00:07:33.035 --> 00:07:35.246 expectations and impressions from this Davos. 124 00:07:35.246 --> 00:07:36.247 And have a very good week. 125 00:07:36.330 --> 00:07:36.747 Thank you. 126 00:07:36.747 --> 00:07:37.623 Thank you very much. 127 00:07:37.748 --> 00:07:38.374 Have a great week. 128 00:07:38.374 --> 00:07:38.833 You too. 129 00:07:39.041 --> 00:07:39.459 Thank you. 130 00:07:39.459 --> 00:07:39.792 Thanks.