WEBVTT 1 00:00:00.120 --> 00:00:01.360 Ralph, great to be here. 2 00:00:01.360 --> 00:00:02.320 Thank you very much, Matthias. 3 00:00:02.320 --> 00:00:04.560 So what's the AI opportunity 4 00:00:04.560 --> 00:00:07.280 for small- and medium-sized enterprises? 5 00:00:07.280 --> 00:00:08.400 Great question. 6 00:00:08.400 --> 00:00:11.040 I think the uniqueness for small and medium enterprises 7 00:00:11.040 --> 00:00:12.960 that AI is a thing, which I would call, 8 00:00:12.960 --> 00:00:15.640 it's democratizing the access to technology. 9 00:00:15.640 --> 00:00:17.520 So small businesses have the same access 10 00:00:17.520 --> 00:00:20.240 to technology than big companies. 11 00:00:20.240 --> 00:00:22.560 And I think AI in daily usage 12 00:00:22.560 --> 00:00:24.320 has immediate impact for small business, 13 00:00:24.320 --> 00:00:25.280 also a huge difference. 14 00:00:25.280 --> 00:00:26.400 So you can use it. 15 00:00:26.400 --> 00:00:28.560 You don't need to have a whole tech company 16 00:00:28.560 --> 00:00:31.720 and tech support team to really start with simple things 17 00:00:31.720 --> 00:00:34.320 like Copilot and building your own agents. 18 00:00:34.320 --> 00:00:36.400 So we are very excited about the opportunity 19 00:00:36.400 --> 00:00:39.000 and we see the impact and the adoption rate, very high. 20 00:00:39.000 --> 00:00:39.800 Great. 21 00:00:39.800 --> 00:00:42.480 And how does the AI transformation differ then 22 00:00:42.480 --> 00:00:44.160 from large enterprises? 23 00:00:45.240 --> 00:00:47.000 What we see is that companies 24 00:00:47.000 --> 00:00:50.040 really take up simple functionalities like Copilot 25 00:00:50.040 --> 00:00:51.520 and build their own agents. 26 00:00:51.520 --> 00:00:54.520 So in their daily email Outlook experience, 27 00:00:54.520 --> 00:00:57.760 you have a real AI integration already. 28 00:00:57.760 --> 00:01:00.600 And from there onwards, they built their own agents. 29 00:01:00.600 --> 00:01:03.960 And we see that simple projects they take on, 30 00:01:03.960 --> 00:01:05.960 without doing long POCs, but really, 31 00:01:05.960 --> 00:01:08.520 where is my pain point in my daily life? 32 00:01:08.520 --> 00:01:10.840 Trying to find somebody on tech support 33 00:01:10.840 --> 00:01:12.960 or trying to find somebody on taxes 34 00:01:12.960 --> 00:01:14.160 or trying to find somebody 35 00:01:14.160 --> 00:01:16.920 on booking of rooms, hotels, or whatever. 36 00:01:16.920 --> 00:01:19.240 This is where you see the technology helping small business 37 00:01:19.240 --> 00:01:23.920 right now in all shapes, across the globe, actually. 38 00:01:23.920 --> 00:01:24.960 Very exciting. 39 00:01:24.960 --> 00:01:27.720 And what's Microsoft's role in all this? 40 00:01:27.720 --> 00:01:31.680 First of all, we really think about being a partner 41 00:01:31.680 --> 00:01:33.920 for a full stack company's need. 42 00:01:33.920 --> 00:01:36.120 When you think about AI, they think about the data, 43 00:01:36.120 --> 00:01:37.760 they think about security, 44 00:01:37.760 --> 00:01:39.800 and we offer them dedicated capabilities 45 00:01:39.800 --> 00:01:41.560 as one simple offer. 46 00:01:41.560 --> 00:01:44.280 And second, we have a dedicated partner ecosystem 47 00:01:44.280 --> 00:01:47.400 who is trained on implementing AI and Copilot, 48 00:01:47.400 --> 00:01:50.280 which is really giving fast access and access, actually, 49 00:01:50.280 --> 00:01:52.080 at the places where the small businesses live 50 00:01:52.080 --> 00:01:53.040 and have their businesses. 51 00:01:53.040 --> 00:01:54.960 So very differentiated approach 52 00:01:54.960 --> 00:01:57.360 to come fast forward to success. 53 00:01:57.360 --> 00:01:59.160 Great! Thank you so much! 54 00:01:59.160 --> 00:02:00.160 Thank you, Matthias. 55 00:02:00.160 --> 00:02:02.720 (bright music)