WEBVTT 1 00:00:02.316 --> 00:00:04.816 (light music) 2 00:00:05.730 --> 00:00:07.810 By seamlessly combining people 3 00:00:07.810 --> 00:00:11.940 and technology to power growth, innovation, and resilience, 4 00:00:11.940 --> 00:00:15.180 BCG implemented a bionic transformation 5 00:00:15.180 --> 00:00:19.120 for Asia's largest insurer, providing insurance, banking, 6 00:00:19.120 --> 00:00:21.623 and investment services to millions. 7 00:00:22.780 --> 00:00:26.040 Our case team, combining best in class consultants 8 00:00:26.040 --> 00:00:28.580 with a full spectrum of digital specialists, 9 00:00:28.580 --> 00:00:32.260 followed a seven step methodology using both human 10 00:00:32.260 --> 00:00:36.460 and tech enablers to complete an end-to-end transformation. 11 00:00:36.460 --> 00:00:41.000 Our first step was to understand the as-is customer journey. 12 00:00:41.000 --> 00:00:42.940 We conducted in-depth interviews 13 00:00:42.940 --> 00:00:46.160 and questionnaires to identify value propositions, 14 00:00:46.160 --> 00:00:49.430 enablers, and bottlenecks in the customer experience. 15 00:00:49.430 --> 00:00:51.940 But we didn't just design the new customer journey 16 00:00:51.940 --> 00:00:55.240 for the client, we launched hands-on workshops 17 00:00:55.240 --> 00:00:58.740 to build multi-department and cross-functional teams 18 00:00:58.740 --> 00:01:01.860 to propel fast and effective journey mapping, 19 00:01:01.860 --> 00:01:04.360 creating a better customer journey now 20 00:01:04.360 --> 00:01:06.870 as well as establishing internal systems, 21 00:01:06.870 --> 00:01:09.860 allowing them to make their own continuous improvements 22 00:01:09.860 --> 00:01:10.713 in the future. 23 00:01:11.550 --> 00:01:14.050 Focusing specifically on four areas 24 00:01:14.050 --> 00:01:16.460 of the corporate client quoting journey, 25 00:01:16.460 --> 00:01:20.150 our analysis identified four key pain points. 26 00:01:20.150 --> 00:01:23.440 We benchmarked against global best practices to 27 00:01:23.440 --> 00:01:27.030 provide customers with self-assisted risk assessment 28 00:01:27.030 --> 00:01:29.920 and monitoring tools, risk mitigation support, 29 00:01:29.920 --> 00:01:33.500 and offering fee-based risk advisory services, 30 00:01:33.500 --> 00:01:37.670 utilizing tech enablers to enhance and expand offerings, 31 00:01:37.670 --> 00:01:41.419 AI based risk modeling, data sensors 32 00:01:41.419 --> 00:01:43.950 and internet of things devices, computer vision, 33 00:01:43.950 --> 00:01:48.950 image recognition, and AR, smart online customer services. 34 00:01:49.170 --> 00:01:53.100 The end result was a six model smart operations platform, 35 00:01:53.100 --> 00:01:55.470 optimizing the multi-customer journey 36 00:01:55.470 --> 00:01:58.940 customer experience across key touch points, 37 00:01:58.940 --> 00:02:01.240 leading to streamlined communication 38 00:02:01.240 --> 00:02:03.500 between agents and customers, 39 00:02:03.500 --> 00:02:06.740 simplified, instant pre-quotes, and improved 40 00:02:06.740 --> 00:02:10.413 customer experience through risk assessment as a service. 41 00:02:11.350 --> 00:02:14.950 This bionic transformation, enabled by agile ways 42 00:02:14.950 --> 00:02:17.490 of working with tech enablers has driven 43 00:02:17.490 --> 00:02:19.600 an end-to-end transformation, 44 00:02:19.600 --> 00:02:21.840 revolutionizing the customer journey 45 00:02:21.840 --> 00:02:24.460 for both agents and customers, 46 00:02:24.460 --> 00:02:28.330 creating a more efficient, more resilient business 47 00:02:28.330 --> 00:02:29.283 for the future.