WEBVTT
1
00:00:00.000 --> 00:00:03.167
(bright music)
2
00:00:19.060 --> 00:00:20.510
Digital has always been a core part of
3
00:00:20.510 --> 00:00:22.080
what Zoetis has done. But really,
4
00:00:22.080 --> 00:00:23.320
as we saw the transformation,
5
00:00:23.320 --> 00:00:26.570
it was taking that beyond just digital-only products,
6
00:00:26.570 --> 00:00:30.210
and enabling all our products across the continuum of care,
7
00:00:30.210 --> 00:00:33.040
with digital tools and digital solutions.
8
00:00:33.040 --> 00:00:35.810
We saw great opportunity to create more innovative products
9
00:00:35.810 --> 00:00:38.550
for our customers, but also engage with our
10
00:00:38.550 --> 00:00:40.900
customers in new ways that were more relevant to
11
00:00:40.900 --> 00:00:42.310
provide them the information they
12
00:00:42.310 --> 00:00:44.090
needed when they needed it.
13
00:00:44.090 --> 00:00:44.923
And then if we
14
00:00:44.923 --> 00:00:46.720
think about re-imagining animal health and
15
00:00:46.720 --> 00:00:50.550
every single aspect of our business,
16
00:00:50.550 --> 00:00:52.660
technology, digital, and analytics
17
00:00:52.660 --> 00:00:55.837
become a core part of everything we are doing.
18
00:00:55.837 --> 00:00:59.004
(bright music)
19
00:01:00.810 --> 00:01:01.780
I think the first is
20
00:01:01.780 --> 00:01:03.380
setting a bold enough vision.
21
00:01:03.380 --> 00:01:05.810
So not being incremental in your thinking,
22
00:01:05.810 --> 00:01:09.340
really trying to be disruptive to start, to
23
00:01:09.340 --> 00:01:11.250
set a vision of what it could be.
24
00:01:11.250 --> 00:01:12.710
Bottom-up is always important,
25
00:01:12.710 --> 00:01:14.870
but setting that tone, and that's where that
26
00:01:14.870 --> 00:01:17.550
strategic priority is extremely relevant.
27
00:01:17.550 --> 00:01:21.800
We didn't have that discipline of prioritization,
28
00:01:21.800 --> 00:01:24.930
alignment to the value drivers of
29
00:01:24.930 --> 00:01:28.010
where we focus on-we had tons of ideas,
30
00:01:28.010 --> 00:01:30.360
a huge lack of intentionalities.
31
00:01:30.360 --> 00:01:31.890
And then, once you set that
32
00:01:31.890 --> 00:01:33.790
vision is recruiting that team.
33
00:01:33.790 --> 00:01:35.430
It was definitely a challenge, and
34
00:01:35.430 --> 00:01:36.900
still recruiting talent in this space
35
00:01:36.900 --> 00:01:38.510
is very competitive. For us,
36
00:01:38.510 --> 00:01:41.510
I really think the ability to bring digital talent in was
37
00:01:41.510 --> 00:01:43.190
realizing that they were going to be at the
38
00:01:43.190 --> 00:01:44.951
heart of everything that we did as a company.
39
00:01:44.951 --> 00:01:48.118
(upbeat techno music)
40
00:01:49.820 --> 00:01:50.660
Our digital and
41
00:01:50.660 --> 00:01:54.040
data platform is a key enabler to our digital and
42
00:01:54.040 --> 00:01:58.800
analytics strategy. And we aligned on a few key principles.
43
00:01:58.800 --> 00:02:01.450
The first one is to take an enterprise mindset,
44
00:02:01.450 --> 00:02:04.100
where data becomes a strategic asset on the
45
00:02:04.100 --> 00:02:06.587
enterprise level so that we take it out of the
46
00:02:06.587 --> 00:02:09.210
silo that it's been living in forever.
47
00:02:09.210 --> 00:02:10.850
The second one is we wanted to
48
00:02:10.850 --> 00:02:12.920
take an iterative approach,
49
00:02:12.920 --> 00:02:15.770
being strategic, intentionally, about where we want to head,
50
00:02:15.770 --> 00:02:18.810
but building aligned to the value we are enabling on our
51
00:02:18.810 --> 00:02:22.710
either analytics story or data stories.
52
00:02:22.710 --> 00:02:26.200
We partnered with BCG to build a platform like this.
53
00:02:26.200 --> 00:02:29.828
We started again with small, strategic, built components
54
00:02:29.828 --> 00:02:33.630
that enable value, building the platform while we are
55
00:02:33.630 --> 00:02:36.570
creating the data, making it available and evolving so that
56
00:02:36.570 --> 00:02:38.590
we can enable more and more. So,
57
00:02:38.590 --> 00:02:41.840
huge success stories so far in enabling value and
58
00:02:41.840 --> 00:02:45.940
value-driven use cases while the platform itself is
59
00:02:45.940 --> 00:02:47.038
still being built.
60
00:02:47.038 --> 00:02:50.205
(bright music)
61
00:02:52.690 --> 00:02:57.690
It's the huge potential for how much we can re-imagine in
62
00:02:58.540 --> 00:03:01.900
unleashing animal health. And we can think about it
63
00:03:01.900 --> 00:03:05.520
from how we can transform our research approach and
64
00:03:05.520 --> 00:03:08.200
development approach to how we can even
65
00:03:08.200 --> 00:03:10.710
transform our manufacturing operations or
66
00:03:10.710 --> 00:03:13.300
how we can engage with our customers from a
67
00:03:13.300 --> 00:03:15.439
customer experience and engagement way,
68
00:03:15.439 --> 00:03:19.440
bringing in the intersection of health care, technology,
69
00:03:19.440 --> 00:03:23.040
and analytics to enable those customer interactions.
70
00:03:23.040 --> 00:03:26.010
So, it's both what we can do on the digitized core,
71
00:03:26.010 --> 00:03:27.250
and what we can do on
72
00:03:27.250 --> 00:03:30.960
building new digital products and services to enhance,
73
00:03:30.960 --> 00:03:33.300
and continue on our journey and
74
00:03:33.300 --> 00:03:36.855
our history of being an innovative company in animal health.
75
00:03:36.855 --> 00:03:40.855
(bright music continues)