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(bright music)

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<v ->Digital has always been a core part of</v>

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what Zoetis has done. But really,

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as we saw the transformation,

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it was taking that beyond just digital-only products,

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and enabling all our products across the continuum of care,

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with digital tools and digital solutions.

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We saw great opportunity to create more innovative products

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for our customers, but also engage with our

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customers in new ways that were more relevant to

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provide them the information they

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needed when they needed it.

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<v ->And then if we</v>

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think about re-imagining animal health and

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every single aspect of our business,

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technology, digital, and analytics

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become a core part of everything we are doing.

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(bright music)

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<v ->I think the first is</v>

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setting a bold enough vision.

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So not being incremental in your thinking,

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really trying to be disruptive to start, to

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set a vision of what it could be.

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<v ->Bottom-up is always important,</v>

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but setting that tone, and that's where that

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strategic priority is extremely relevant.

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We didn't have that discipline of prioritization,

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alignment to the value drivers of

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where we focus on-we had tons of ideas,

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a huge lack of intentionalities.

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<v ->And then, once you set that</v>

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vision is recruiting that team.

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It was definitely a challenge, and

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still recruiting talent in this space

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is very competitive. For us,

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I really think the ability to bring digital talent in was

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realizing that they were going to be at the

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heart of everything that we did as a company.

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(upbeat techno music)

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<v ->Our digital and</v>

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data platform is a key enabler to our digital and

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analytics strategy. And we aligned on a few key principles.

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The first one is to take an enterprise mindset,

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where data becomes a strategic asset on the

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enterprise level so that we take it out of the

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silo that it's been living in forever.

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The second one is we wanted to

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take an iterative approach,

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being strategic, intentionally, about where we want to head,

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but building aligned to the value we are enabling on our

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either analytics story or data stories.

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We partnered with BCG to build a platform like this.

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We started again with small, strategic, built components

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that enable value, building the platform while we are

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creating the data, making it available and evolving so that

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we can enable more and more. So,

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huge success stories so far in enabling value and

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value-driven use cases while the platform itself is

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still being built.

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(bright music)

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It's the huge potential for how much we can re-imagine in

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unleashing animal health. And we can think about it

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from how we can transform our research approach and

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development approach to how we can even

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transform our manufacturing operations or

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how we can engage with our customers from a

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customer experience and engagement way,

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bringing in the intersection of health care, technology,

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and analytics to enable those customer interactions.

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So, it's both what we can do on the digitized core,

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and what we can do on

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building new digital products and services to enhance,

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and continue on our journey and

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our history of being an innovative company in animal health.

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(bright music continues)