(bright music)
-: Digital has always been a core part of
what Zoetis has done. But really,
as we saw the transformation,
it was taking that beyond just digital-only products,
and enabling all our products across the continuum of care,
with digital tools and digital solutions.
We saw great opportunity to create more innovative products
for our customers, but also engage with our
customers in new ways that were more relevant to
provide them the information they
needed when they needed it.
-: And then if we
think about re-imagining animal health and
every single aspect of our business,
technology, digital, and analytics
become a core part of everything we are doing.
(bright music)
-: I think the first is
setting a bold enough vision.
So not being incremental in your thinking,
really trying to be disruptive to start, to
set a vision of what it could be.
-: Bottom-up is always important,
but setting that tone, and that's where that
strategic priority is extremely relevant.
We didn't have that discipline of prioritization,
alignment to the value drivers of
where we focus on-we had tons of ideas,
a huge lack of intentionalities.
-: And then, once you set that
vision is recruiting that team.
It was definitely a challenge, and
still recruiting talent in this space
is very competitive. For us,
I really think the ability to bring digital talent in was
realizing that they were going to be at the
heart of everything that we did as a company.
(upbeat techno music)
-: Our digital and
data platform is a key enabler to our digital and
analytics strategy. And we aligned on a few key principles.
The first one is to take an enterprise mindset,
where data becomes a strategic asset on the
enterprise level so that we take it out of the
silo that it's been living in forever.
The second one is we wanted to
take an iterative approach,
being strategic, intentionally, about where we want to head,
but building aligned to the value we are enabling on our
either analytics story or data stories.
We partnered with BCG to build a platform like this.
We started again with small, strategic, built components
that enable value, building the platform while we are
creating the data, making it available and evolving so that
we can enable more and more. So,
huge success stories so far in enabling value and
value-driven use cases while the platform itself is
still being built.
(bright music)
It's the huge potential for how much we can re-imagine in
unleashing animal health. And we can think about it
from how we can transform our research approach and
development approach to how we can even
transform our manufacturing operations or
how we can engage with our customers from a
customer experience and engagement way,
bringing in the intersection of health care, technology,
and analytics to enable those customer interactions.
So, it's both what we can do on the digitized core,
and what we can do on
building new digital products and services to enhance,
and continue on our journey and
our history of being an innovative company in animal health.
(bright music continues)