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<v ->Different customers want to engage in different ways.</v>

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Some people like to learn

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by first doing their research online,

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and then when a rep or a vet comes in,

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they want to go further.

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You need to know the journey of your customer.

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So I want to be able to know that they went to my website.

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They've been spending time on a different product

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that might actually inform us that a dog has an issue here

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that I may be able to suggest something else.

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<v ->Every business is facing this: How do we make sure</v>

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that we power our field force

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and our customer-facing personnel with insights, AI-driven,

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and intelligent tools to do their job,

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to target their customers,

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and to have those virtual discussions

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and interactions with their customers

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in the most intelligent way?

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<v ->So it let us provide a better 360 view of our customers</v>

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so that when our rep calls,

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they had a more relevant conversation.

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Our customers felt that we were engaging them

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on the topics that were most relevant to them.

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And I think it allows us to better target customers

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and to better engage them how and when they want.

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It was a journey when we first launched it

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and was more of a pilot in the beginning.

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But I do think COVID-19 helped accelerate

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the importance of it

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and the ability for it to really deliver value

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across the organization.

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<v ->We saw phenomenal business results out of that,</v>

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double-digit growth in our, not only interactions,

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but as well in our business results.

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