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-: Different customers want to engage in different ways.
Some people like to learn
by first doing their research online,
and then when a rep or a vet comes in,
they want to go further.
You need to know the journey of your customer.
So I want to be able to know that they went to my website.
They've been spending time on a different product
that might actually inform us that a dog has an issue here
that I may be able to suggest something else.
-: Every business is facing this: How do we make sure
that we power our field force
and our customer-facing personnel with insights, AI-driven,
and intelligent tools to do their job,
to target their customers,
and to have those virtual discussions
and interactions with their customers
in the most intelligent way?
-: So it let us provide a better 360 view of our customers
so that when our rep calls,
they had a more relevant conversation.
Our customers felt that we were engaging them
on the topics that were most relevant to them.
And I think it allows us to better target customers
and to better engage them how and when they want.
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It was a journey when we first launched it
and was more of a pilot in the beginning.
But I do think COVID-19 helped accelerate
the importance of it
and the ability for it to really deliver value
across the organization.
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-: We saw phenomenal business results out of that,
double-digit growth in our, not only interactions,
but as well in our business results.
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