1 00:00:03,720 --> 00:00:06,040 Digital transformation is no longer 2 00:00:06,040 --> 00:00:09,840 a strategic choice, but rather a strategic imperative. 3 00:00:10,320 --> 00:00:14,280 The pandemic has brought the future forward and increased the urgency 4 00:00:14,280 --> 00:00:18,240 of better customer experiences, productivity, and innovation. 5 00:00:18,960 --> 00:00:20,960 But executives have a conundrum. 6 00:00:21,160 --> 00:00:23,400 Digital transformation is an imperative, 7 00:00:23,520 --> 00:00:28,160 but BCG research shows that only 30 percent of companies succeed 8 00:00:28,160 --> 00:00:32,200 in achieving their intended outcomes and creating sustainable change. 9 00:00:33,040 --> 00:00:37,840 However, proprietary empirical data from 70-plus digital transformations 10 00:00:37,960 --> 00:00:42,960 supported by BCG has enabled us to identify six key factors 11 00:00:42,960 --> 00:00:46,840 that, if addressed adequately, can flip the odds of success 12 00:00:46,840 --> 00:00:50,880 in the digital transformation from 30 percent to 80 percent. 13 00:00:54,040 --> 00:00:55,240 In a series of seven 14 00:00:55,240 --> 00:00:58,760 short videos featuring BCG experts from around the globe, 15 00:00:59,120 --> 00:01:03,120 we reveal the six success factors and show how your company 16 00:01:03,120 --> 00:01:06,520 can take advantage of them to achieve your goals for digital. 17 00:01:09,080 --> 00:01:12,600 The keys to digital transformation by BCG.