-: The original challenge around the creation
of MachineMax was really to find opportunities
to provide innovative solutions to our customers.
We started by really understanding the customer
pain points in the mining and the construction industry.
What we discovered was that actually the main pain point was
around operational efficiency
and how they could improve the operational efficiency
of their machinery.
-: We started off by going into the field
to work with the lubricants division
and understand what is it that people want to use
about Shell lubricants,
how do they use lubricants,
what are the problems they face?
What is exciting about it is
the problem we found was very different
from the problem we thought we were going to go in with.
People really cared about how their machines operated,
the life of their machines and
how do they get better productivity out of their machines.
And from that nugget,
we decided to change our approach
and come up with a solution
that actually helps make their machines
more productive, as opposed
to lubricants making their machines more efficient.
And through that productivity idea,
we came up with MachineMax.
BCG brought a number of unique things to the table.
They brought the real strategic thinking
about what people wanted,
they brought their knowledge of Shell and how Shell can grow.
From the Digital Ventures point of view,
we brought our great product knowledge,
our great design knowledge,
our great knowledge of engineering.
And we actually ended up creating an internet of things
sensor, building it from scratch.
And now, it's managing hundreds of millions
of dollars worth of machinery around the world.
-: MachineMax is, the way I would describe it
works, is there is an IOT-powered device.
Think of it as a Fitbit for machines.
We capture things like location, utilization,
idling, whatever is required
and necessary for us to understand what the machine is doing
and what the fleets are doing.
All this data is transferred to the cloud,
and that's where we use our machine learning engine
to classify the data into insights, into actions.
-: The market has responded to MachineMax really well.
In the last two years we have grown rapidly.
We have more than 30 customers today
in very wide industries, including construction, mining,
equipment rental, as well as heavy manufacturing.
Today, we are tracking assets on every major continent
and by next year we will have some sensors
in Antarctica, as well.
Not only do we have a good customer base, but we are talking
to more than 100 prospective customers
and bringing them onboard with MachineMax,
including some manufacturers and their dealers.
And this positive feedback from the market has been noticed
by both the technology industry
as well as the construction industry,
leading us to win numerous awards.
-: For us to be able to develop such a
customer-centric solution that really helps solve
problems for our customers is very powerful
and very exciting for us and for our customers.
(upbeat music)