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<v ->The original challenge around the creation</v>

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of MachineMax was really to find opportunities

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to provide innovative solutions to our customers.

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We started by really understanding the customer

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pain points in the mining and the construction industry.

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What we discovered was that actually the main pain point was

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around operational efficiency

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and how they could improve the operational efficiency

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of their machinery.

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<v ->We started off by going into the field</v>

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to work with the lubricants division

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and understand what is it that people want to use

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about Shell lubricants,

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how do they use lubricants,

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what are the problems they face?

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What is exciting about it is

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the problem we found was very different

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from the problem we thought we were going to go in with.

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People really cared about how their machines operated,

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the life of their machines and

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how do they get better productivity out of their machines.

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And from that nugget,

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we decided to change our approach

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and come up with a solution

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that actually helps make their machines

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more productive, as opposed

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to lubricants making their machines more efficient.

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And through that productivity idea,

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we came up with MachineMax.

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BCG brought a number of unique things to the table.

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They brought the real strategic thinking

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about what people wanted,

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they brought their knowledge of Shell and how Shell can grow.

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From the Digital Ventures point of view,

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we brought our great product knowledge,

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our great design knowledge,

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our great knowledge of engineering.

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And we actually ended up creating an internet of things

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sensor, building it from scratch.

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And now, it's managing hundreds of millions

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of dollars worth of machinery around the world.

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<v ->MachineMax is, the way I would describe it</v>

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works, is there is an IOT-powered device.

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Think of it as a Fitbit for machines.

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We capture things like location, utilization,

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idling, whatever is required

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and necessary for us to understand what the machine is doing

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and what the fleets are doing.

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All this data is transferred to the cloud,

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and that's where we use our machine learning engine

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to classify the data into insights, into actions.

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<v ->The market has responded to MachineMax really well.</v>

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In the last two years we have grown rapidly.

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We have more than 30 customers today

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in very wide industries, including construction, mining,

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equipment rental, as well as heavy manufacturing.

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Today, we are tracking assets on every major continent

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and by next year we will have some sensors

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in Antarctica, as well.

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Not only do we have a good customer base, but we are talking

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to more than 100 prospective customers

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and bringing them onboard with MachineMax,

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including some manufacturers and their dealers.

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And this positive feedback from the market has been noticed

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by both the technology industry

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as well as the construction industry,

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leading us to win numerous awards.

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<v ->For us to be able to develop such a</v>

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customer-centric solution that really helps solve

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problems for our customers is very powerful

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and very exciting for us and for our customers.

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(upbeat music)