The digital age has fundamentally changed the way
in which consumers can be able to connect
to really important and great services
that they want to use every day,
and to be able to that online.
What we do know and the problem is
we've been looking into this and thinking about it deeply
of charting a future for their organizations
as they go and drive their own digitization strategies.
What must happen is that they continue
to fundamentally evolve how they think about
being able to look after and protect
the really important information
that customers share with them,
and how they're able to be able to connect to new customers
that they want to have in the future.
-: We tend to worry a lot about what happens
once it's in the system but actually data getting into
the system is unreliable a lot of the time.
-: So these identity challenges aren't unique to Australia.
We see them playing out all over the world
and being obsessed about it at the moment
by the digitization and gender
that we also see playing out around the world.
-: So what found through the research is identity
is an incredibly personal thing.
It's the most precious thing you have,
is your own identity.
But in the digital realm what we found is we have to give up
parts of that identity to make a way in the digital space.
We want to introduce a solution that allows the consumer,
the individual, to get back in control of their identity.
And that's the central piece of a solution
that we're trying to drive.
We looked at different ways that we could do this,
but ultimately what we want to do is we want to allow
the consumer to control who uses their information,
where they use it, and for what reasons they use it.
-: So we see that Australia posed a role can continue
our ability to help to prove the identity of customers
every single day but translate that to ensure
that as they look to go and do this digitally
we can make this trusted, safer, and simpler for everyone.
-: Biometrics is probably one of the most exciting areas
that's coming out in the last few years.
The way that you could use your face, your voice,
your fingerprint, your eyes to both assert your identity,
to prove who you are but also to ensure
that you're the only one that can control that identity
once it's established.
-: Identity is always key to the reliability
of the transaction and the confidence
that we can have in entering into that transaction,
across any sector and for any products and services.
-: So if you think about the size of the opportunity globally,
it's significant.
In Australia alone, it's upwards of 11 billion dollars
of economic impact, or economic opportunity,
that is not accessible because of our
paper based identity system.
-: We have a great opportunity to unlock
the digital potential of what is possible
and in so many organizations but they need to overcome
the barrier of being able to prove
that an individual is who they say are
when they transact online.
This will enable all of that to happen,
and the future is intensely exciting.