WEBVTT

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The digital age has fundamentally changed the way

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in which consumers can be able to connect

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to really important and great services

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that they want to use every day,

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and to be able to that online.

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What we do know and the problem is

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we've been looking into this and thinking about it deeply

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of charting a future for their organizations

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as they go and drive their own digitization strategies.

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What must happen is that they continue

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to fundamentally evolve how they think about

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being able to look after and protect

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the really important information

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that customers share with them,

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and how they're able to be able to connect to new customers

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that they want to have in the future.

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<v ->We tend to worry a lot about what happens</v>

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once it's in the system but actually data getting into

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the system is unreliable a lot of the time.

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<v ->So these identity challenges aren't unique to Australia.</v>

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We see them playing out all over the world

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and being obsessed about it at the moment

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by the digitization and gender

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that we also see playing out around the world.

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<v ->So what found through the research is identity</v>

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is an incredibly personal thing.

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It's the most precious thing you have,

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is your own identity.

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But in the digital realm what we found is we have to give up

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parts of that identity to make a way in the digital space.

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We want to introduce a solution that allows the consumer,

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the individual, to get back in control of their identity.

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And that's the central piece of a solution

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that we're trying to drive.

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We looked at different ways that we could do this,

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but ultimately what we want to do is we want to allow

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the consumer to control who uses their information,

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where they use it, and for what reasons they use it.

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<v ->So we see that Australia posed a role can continue</v>

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our ability to help to prove the identity of customers

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every single day but translate that to ensure

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that as they look to go and do this digitally

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we can make this trusted, safer, and simpler for everyone.

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<v ->Biometrics is probably one of the most exciting areas</v>

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that's coming out in the last few years.

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The way that you could use your face, your voice,

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your fingerprint, your eyes to both assert your identity,

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to prove who you are but also to ensure

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that you're the only one that can control that identity

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once it's established.

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<v ->Identity is always key to the reliability</v>

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of the transaction and the confidence

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that we can have in entering into that transaction,

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across any sector and for any products and services.

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<v ->So if you think about the size of the opportunity globally,</v>

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it's significant.

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In Australia alone, it's upwards of 11 billion dollars

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of economic impact, or economic opportunity,

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that is not accessible because of our

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paper based identity system.

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<v ->We have a great opportunity to unlock</v>

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the digital potential of what is possible

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and in so many organizations but they need to overcome

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the barrier of being able to prove

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that an individual is who they say are

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when they transact online.

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This will enable all of that to happen,

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and the future is intensely exciting.