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The digital age has fundamentally changed the way
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in which consumers can be able to connect
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to really important and great services
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that they want to use every day,
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and to be able to that online.
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What we do know and the problem is
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we've been looking into this and thinking about it deeply
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of charting a future for their organizations
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as they go and drive their own digitization strategies.
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What must happen is that they continue
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to fundamentally evolve how they think about
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being able to look after and protect
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the really important information
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that customers share with them,
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and how they're able to be able to connect to new customers
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that they want to have in the future.
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We tend to worry a lot about what happens
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once it's in the system but actually data getting into
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the system is unreliable a lot of the time.
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So these identity challenges aren't unique to Australia.
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We see them playing out all over the world
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and being obsessed about it at the moment
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by the digitization and gender
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that we also see playing out around the world.
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So what found through the research is identity
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is an incredibly personal thing.
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It's the most precious thing you have,
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is your own identity.
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But in the digital realm what we found is we have to give up
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parts of that identity to make a way in the digital space.
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We want to introduce a solution that allows the consumer,
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the individual, to get back in control of their identity.
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And that's the central piece of a solution
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that we're trying to drive.
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We looked at different ways that we could do this,
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but ultimately what we want to do is we want to allow
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the consumer to control who uses their information,
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where they use it, and for what reasons they use it.
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So we see that Australia posed a role can continue
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our ability to help to prove the identity of customers
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every single day but translate that to ensure
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that as they look to go and do this digitally
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we can make this trusted, safer, and simpler for everyone.
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Biometrics is probably one of the most exciting areas
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that's coming out in the last few years.
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The way that you could use your face, your voice,
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your fingerprint, your eyes to both assert your identity,
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to prove who you are but also to ensure
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that you're the only one that can control that identity
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once it's established.
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Identity is always key to the reliability
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of the transaction and the confidence
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that we can have in entering into that transaction,
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across any sector and for any products and services.
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So if you think about the size of the opportunity globally,
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it's significant.
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In Australia alone, it's upwards of 11 billion dollars
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of economic impact, or economic opportunity,
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that is not accessible because of our
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paper based identity system.
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We have a great opportunity to unlock
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the digital potential of what is possible
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and in so many organizations but they need to overcome
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the barrier of being able to prove
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that an individual is who they say are
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when they transact online.
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This will enable all of that to happen,
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and the future is intensely exciting.